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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.

Infiniti QX Sport Inspiration Concept previewed ahead of Beijing debut

Infiniti's exterior design has been on point lately. The Q50, QX30, and especially the new Q60 Coupe are among the best looking vehicles in their respective segments. The company's designers even managed to make the homely QX60 look good. And now, those same stylists have issued their official preview of the successor to the QX50. It's called the QX Sport Inspiration Concept and will make its official debut tomorrow at the 2016 Beijing Motor Show. It's not hard to look at this stylish concept and imagine the second-generation QX50, formerly known as the EX. The proportions are just right, for one. The rear overhang is perilously short and the rear glass is raked aggressively – both work with the squat greenhouse and powerful hood to cut a sporty silhouette. The QX Sport Concept's headlights are better looking than the current model's, but still provide a menacing scowl as they flank the trademark Infniti grille. We like the large, air-curtain-style vents behind the front wheels, too; they're a more aggressive, functional take on the current QX70's side vents. The QX Sport's cabin is bisected by a high transmission tunnel, emulating the cockpit-like layout of the current model. And like in that car, this driver-focused layout demands driver-focused interfaces, like the flat-bottomed steering wheel and aggressive, single-piece bucket seats. We wouldn't count on that last item making the production shortlist, though. We'll have more on the QX Sport Inspiration Concept when it debuts tomorrow evening. Stay tuned. Related Video: