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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Watch the 2022 Infiniti QX55 reveal livestream at 8:55 p.m. EST right here

The car reveals are coming in quick succession today, and last up is the 2022 Infiniti QX55. Infiniti will be hosting a stream at 8:55 p.m. ET tonight to reveal the crossover coupe version of its popular QX50. Artist Aloe Blacc will be hosting the event and hyping the car up from the Belasco Theater in Los Angeles. Additionally, Infiniti will have designers and executives on hand to speak about the car and its development and background. If this reveal is anything like the Nissan Z Proto reveal, expect a number of folks on hand and a detailed look at the crossover. You can watch it all in the video stream at the top of this post via YouTube. We already know what to expect coming into this reveal, thanks to a recent teaser from Infiniti and spy shots (see the gallery below) captured at the beginning of the year. It’s going to look like a chopped and coupe-ified QX50. The VC-Turbo engine should be under the front hood, and “shifting” will likely be handled via a CVT. Check back with this post just before 9:00 p.m. ET to see the video reveal, then head on over to our full reveal post on our home page where you can get a more detailed breakdown of whatÂ’s new and different in the QX55.