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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."

2022 Infiniti QX60 Review | Redesigned and relevant for the first time

Previously an afterthought in its segment, the completely redesigned 2022 Infiniti QX60 is a large luxury SUV now worth considering. It's far more stylish on the outside, and it's combined with a more luxurious interior with great standard technology and convenience features. It drives much better thanks to a new transmission and sharper suspension tuning. It all adds up to a real competitor. That doesn't mean it's a class-leader, but it's well matched to similarly priced options from Acura, Lincoln, Cadillac, Volvo, Jeep and Hyundai. In fact, with a base price of just over $47,000, it's cheaper than many of the luxury-branded alternatives, and very competitive with the high-end options of mainstream brands. Its one real weakness is a lack of powertrain options. Many vehicles in this segment have at least a couple engines to choose from, including hybrid options. Infiniti offers only a single V6 option. But the affordable price point, spacious and well-appointed interior, and good driving dynamics nevertheless make it a luxury SUV you should check out. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Features   |   Crash Ratings & Safety Features What's new for 2022? The Infiniti QX60 is completely redesigned for 2022. You can read more about the changes in our first drive review. What are the QX60 interior and in-car technology like? Some of the biggest improvements to the QX60 are inside. The dash has a low and wide lower plane that feels modern and airy. The air vents are hidden in one wide opening in this zone, and various surfaces feature stitched upholstery. Base models feature gloss black trim, with upper trims getting aluminum or natural finish wood trim. The top Autograph trim, which is pictured in this review, combines that lovely wood trim with unique-looking quilted leather on top of the dash. All QX60s feature a 12.3-inch touchscreen infotainment system. It runs basically the same infotainment suite that you find on Nissans, and that's a good thing. It features large, easy-to-find and easy-to-press icons. It all runs quickly and smoothly and is responsive to taps. We also appreciate that climate and audio controls have dedicated controls below the air vents. The volume and climate knobs are particularly appreciated, though the touch-sensitive buttons are less so.