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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

At long last, Infiniti plans a production EV

After years of false starts, it appears that Nissan's Infiniti division will finally launch a production electric car in 2019 and debut it as a concept in January at the North American International Auto Show in Detroit. Details at this point are scant, but Infiniti Executive Design Director Alfonsa Albaisa told Autocar the EV would be an all-new electric-only vehicle based on a new platform. Citing the company's grand prix-inspired Prototype 9 racecar concept that was shown a few weeks ago at Pebble Beach, Albaisa said consumers would see "parts of the car in a different context" on the concept EV. The Prototype 9's all-electric powertrain was developed by parent company Nissan's Advanced Powertrain Department. The last we saw of any electric offering from Infiniti was way back in 2012 with the LE Concept sedan, which was supposed to show up in dealerships two years later. Those plans were initially postponed in 2013 and then again in 2015 amid doubts over EV sales projections and larger concerns over boosting overall Infiniti sales. The LE had a 24 kWh lithium-ion battery pack paired with a 100 kilowatt electric motor delivering 134 horsepower and 240 pound-feet of torque. Related Video: Featured Gallery Infiniti Prototype 9 at Pebble Beach View 26 Photos Related Gallery Infiniti LE Concept: New York 2012 Green Infiniti Concept Cars Electric Pebble Beach

Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.