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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2021 Infiniti Q50 Red Sport 400 Road Test | Z engine preview

There isn’t much reason to take another look at the 2021 Infiniti Q50 Red Sport 400 on the surface. ItÂ’s largely the same sedan as it was when we drove it in 2016: powerful and stylish, but lacking in tech and polish. However, whatÂ’s under the hood is of far more interest to us today than it was just a year ago. ThatÂ’s because the 3.0-liter twin-turbo V6 powering this Infiniti is migrating over to the next Nissan Z car. Nissan announced that the production Z would get a 3.0-liter twin-turbo V6 not long after it revealed the Z Proto. There are no other twin-turbo V6s in NissanÂ’s arsenal but this one, meaning that the VR30DDTT engine in this Infiniti is destined for the Z — plus, there's photo confirmation. The big question remaining is: How new or different will it be? Its most potent state of tune is rated at 400 horsepower and 350 pound-feet of torque. ThatÂ’s a high number versus most other boosted six-cylinders, and perhaps most importantly, itÂ’s more potent than the 382-horsepower 2021 Toyota GR Supra 3.0. As weÂ’ll soon explain, though, numbers only tell part of the story. Transplanting the InfinitiÂ’s V6 into the next Z surely wonÂ’t be without challenges, either. Nissan is promising a six-speed manual in the Z. Meanwhile, this engine is exclusively paired with a traditional seven-speed automatic transmission in the Q50 and Q60. Nissan hitched this engine up with a manual in a 370Z SEMA show car years ago, but now it must devise a production car solution. ThereÂ’s also the question of whether Nissan will use the same seven-speed as the automatic option in the Z, or come up with something a bit more aggressive. The cost-efficient (and likely) solution would be reusing the seven-speed, not unlike the Supra's eight-speed traditional automatic.  Having all of this in mind, we set out to see how this engine sits today as a preview to the Z.  Going from the big, naturally aspirated VQ series V6 to a smaller twin-turbo V6 will bring about the obvious changes. The rabid and uncouth personality of the outgoing VQ is nowhere to be found in the sweet and smooth new engine. ItÂ’s not quite the silky, effortless BMW inline-six found in the Supra, but it brings an air of refinement and maturity that's simply not there in the current Z. And then thereÂ’s the torque. All 350 pounds of twist are available at 1,600 rpm in the Q50 Red Sport 400, which means the shove in the back would theoretically start just off idle.

Will GM leave Europe? | Autoblog Podcast #504

On this week's podcast, Greg Migliore joins David Gluckman to discuss the possibility of GM selling off its Opel division to France's PSA (also known as Peugeot and Citroen). They also recap what they've all been driving lately, and the episode wraps up with Spend My Money buying advice to help you, our dear listeners. And, thankfully, no dad jokes this week. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #504 Topics and stories we mention Dodge Durango Infiniti QX30 GM's version of Brexit could mean selling Opel Used cars! Rundown Intro - 00:00 What we're driving - 01:36 GM and Opel - 25:47 Spend My Money - 39:00 Total Duration: 54:46 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge GM Infiniti infiniti qx30