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Infiniti electric crossover will mark a milestone at Detroit Auto Show

In November, it was announced that both Nissan and Infiniti will display EV concepts at the 2019 North American International Auto Show in Detroit, taking place in January. Previously, it wasn't made clear what kind of vehicles they would be, but Infiniti stated today that its Detroit concept will be an electric crossover. Both the Nissan and Infiniti concepts will continue the design direction shown by Infiniti's Q Inspiration concept, and later next year, there will be stylistically similar cars shown at the Tokyo Motor Show in October. The luxury brand has released the above teaser photo of the crossover, depicting sharp headlights and a lit grille outline surrounding the badging. We can also see large wheels and tires and sizeable, defined wheel arches. Future Infinitis will be electrified from 2021 on, featuring either serial hybrid tech or full electric drivetrains. Serial hybrid refers to using Nissan's e-power technology, which relies on range extender engines instead of a large combustion engine (such as Infiniti's lauded VC-Turbo). The Detroit Auto Show is also a significant event for Infiniti, as the brand and its first car, the grille-less Q45 luxury sedan, was first displayed 30 years ago at the 1989 NAIAS. "Thirty years ago, as a 24-year-old designer in the audience, I saw the birth of Infiniti in person and am proud to be part of the journey of creating iconic luxury automobiles," said Nissan's senior vice president for global design, Alfonso Albaisa. Meanwhile, Infiniti's November 2018 sales were the best November numbers in the brand's history. "The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand," said Karim Habib, Infiniti's design director. Earlier, Albaisa echoed his statements, telling us how electrification can inspire the brand's future design thanks to the battery packs' size development, saying: "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more." Related Video:

Infiniti all but certain to produce Q50 Eau Rouge [w/video]

These pages are full of projects that automakers have tried to get moving but never quite managed to. And Infiniti has had its fair share, particularly when it comes to high-performance models. It's tried to drum up excitement with the Infiniti Performance Line and with its partnerships with Red Bull Racing and its star driver, but models like the G37 IPL and FX Sebastian Vettel edition never amounted to a real challenge to the likes of Mercedes-AMG and BMW's M division. There was talk of a sedan version of the Nissan GT-R to wear an Infiniti badge, but those rumors amounted to even less. The Q50 Eau Rouge, however, could finally be the ticket.
The concept debuted at the Detroit Auto Show a few months ago without an engine (or at least not one we were made aware of) but with all manner of carbon-fiber aerodynamic components. It then rolled in to Geneva with the beating heart of the GT-R - a 3.8-liter twin-turbo V6 tuned to 560 horsepower and 442 pound-feet of torque - and arrived in Beijing earlier this week in an even more evolved form. And according to the chatter coming out of China (whose financial hub of Hong Kong, incidentally, serves as Infiniti's home base), it's all but certain to be approved for production.
"At this stage it would take more to stop the car getting made than to start things," says Auto Express, citing an unnamed source. The finished product would look much like the versions we've seen until now, and while it would be available in an array of colors, that metallic blood red could emerge as Infinit's signature performance color.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.