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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.

2014 Infiniti Q50 hits the web early, courtesy of... Infiniti

Well, what do we have here? It seems that Infiniti.ca, the official Canadian website of the Japanese automaker, accidentally published a load of 2014 Q50 images ahead of its official debut at the 2013 Detroit Auto Show.
As you can see in our high-res image gallery of screen shots above, the 2014 Infiniti Q50 carries along in the footsteps of the marque's current curvy design language. There's the requisite pinched chrome grille, upswept headlight clusters, and a hood with multiple flowing ridges, peaks and valleys.
As confusing as the newly Q-infused lineup may be on paper, there's simply no mistaking the new Q50 for anything but an Infiniti. You can expect a whole slew of images, facts, figures and commentary on the new luxury sedan on Monday, but until then, feel free to let us know what you think in the Comments.