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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2021 Infiniti QX80 gets simultaneously more and less expensive

Infiniti has released pricing for the 2021 QX80, and the brand's range-topping SUV sails into the new model year with revisions to its trim lineup and minor equipment changes. The starting price of the QX80 rises, but the asking price for the fanciest version is lower for 2021. The entry-level QX80 is again the Luxe, and in rear-wheel-drive form, it starts at $70,445 (with $1,395 destination) or $73,545 with all-wheel drive. Both figures represent an increase of $2,300 over 2020. A new middle-level trim is the Premium Select, and it steps in for last year's Edition 30 model, featuring that version's dark-chrome exterior accents and 22-inch wheels. Prices for the QX80 Premium Select are $74,745 (RWD) and $77,845 (AWD), which are $3,100 more than last year. For those with a hankering for the very finest of QX80s, however, the news is better. In place of last year's Limited, the new range-topper is the Sensory, which includes Infiniti's Hydraulic Body Motion Control System. The Sensory is $81,595 with rear-wheel drive and $84,695 with AWD. And while that's not cheap, it's some $8,000 less than what Infiniti was asking for the 2020 Limited. The big tech news for 2021 is the Infiniti's rear camera mirror has higher resolution and a larger viewing surface. Previously standard on the top trim, it's now included on all models. Last year saw the arrival of larger display screens in the dash and the instrument cluster. No changes are on hand in the engine room, where the QX80 continues to be motivated by Nissan's 5.6-liter V8 that makes 400 horsepower and 413 lb-ft of torque, dispatched by a 7-speed automatic transmission. The 2021 Infiniti QX80 is on sale now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Recharge Wrap-up: Infiniti considers EV for China, NextEV hires former Tesla, Apple engineer

NextEV has hired Tesla Autopilot and Apple veteran Jamie Carlson as Senior Director of Advanced Technologies. The seasoned autonomous driving engineer joins fellow former Autopilot engineer Kurt Thywissen, who is now NextEV Senior Director of Human-Machine Interaction. NextEV, which is working on an all-electric supercar before focusing on mainstream EVs, recently obtained a self-driving car permit from California and opened its North American headquarters in San Jose. Read more at Electrek. Infiniti is considering launching its first EV in China. "When I think about EV, we design it for China definitely, even as the first market to launch," says Infiniti President Roland Krueger. "We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles." Infiniti has held back on launching an EV, focusing instead on hybrids, but says it could be "very fast" in deploying an EV once it decides to do so. Having Nissan and Renault backing Infiniti, the luxury brand is confident about its access to proven EV technology. Read more at Automotive News Europe. Thrifty car rental has added a Tesla Model S to its fleet in Canberra, Australia. Available at the Canberra Airport, it's the first luxury EV offered for rent from a mainstream rental company in Australia. Australia's capital offers a small registration discount and no stamp duty for EVs, making it a cheaper and more practical place to locate the country's first rental Tesla. Thrifty's parent company, NRMA, is calling on Australia's other states and territories to remove financial and regulatory barriers to EV technology. Read more at The Motor Report.