on 2040-cars

Auto blog

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).

2019 Infiniti Q50 Signature Edition brings its flourishes to New York Auto Show

The 2019 Infiniti Q50 Signature Edition is coming to the NY Auto Show as a limited edition version of the sport sedan. Infiniti hopes to draw folks in with a new front and rear fascia, differentiating it slightly from the rest of the Q50s out there. Every Signature Edition will come equipped with the 3.0-liter twin-turbo V6 under the hood that produces 300 horsepower. The bright 19-inch alloy wheels seen on this car are Signature Edition exclusives, according to Infiniti. Then you get your requisite Signature Edition badging on the trunk of this Q50. The inside gets some special touches with "Kacchu" aluminum trim and full leather sport seats. Infiniti makes a bunch of pay options standard equipment on the Signature Edition. These features include Infiniti's ProAssist bundle that includes niceties like blind-spot warning, rear cross traffic alert and backup collision intervention. You get heated seats, a heated steering wheel and navigation, as well. Infiniti is offering the Signature Edition with five different colors: Black Obsidian, Graphite Shadow, Liquid Platinum, Pure White and Iridium Blue. You're looking at the blue in the one photo Infiniti has provided pre-auto show. Infiniti hasn't given pricing or how many Signature Editions it will build, but you'll be able to buy one in May this year. Expect a low number to be available and a higher price for the "exclusivity."