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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2013 Infiniti IPL G Convertible

Infiniti rolled out the IPL version of its G37 Convertible at the Los Angeles Auto Show more than a year ago. The Infiniti Performance Line treatment logically mirrors that of the IPL G Coupe, meaning it receives both cosmetic and mechanical tweaks designed to raise the pulse of driving enthusiasts. Aside from the overstated aerodynamic styling components and huge exhaust tips, the cabin features special leather upholstery, aluminum trim and IPL badging to distinguish it from lesser siblings. Under the hood, the 3.7-liter V6 (VQ37VHR) has been recalibrated to deliver 343 horsepower - 18 more than the standard coupe - and 273 pound-feet of torque. The suspension has been upgraded with firmer spring and stabilizer bar rates, multi-piston sport brakes are fitted and 19-inch graphite-finish wheels wrapped with summer rubber are bolted on. There are only two exterior color choices (Moonlight White and Malbec Black) and two upholstery choices (Stone and IPL-exclusive Monaco Red). Everything sounds marvelous until someone reveals its as-tested $62,415 window sticker.
DRIVING NOTES
The three-section steel roof raises and lowers in a leisurely manner - give it about 30 seconds each way. While it is marvel to watch, the operation seems clunky, not fluid. Buttoned up, with all four windows closed, the cabin is comfortable. Wind noise is minimal and the front buckets coddle passengers in all the right places. While tight, those of smaller stature will find the two rear seats tolerable for short journeys (my kids never complained). Outward visibility is also very good for a convertible - no impeding B-pillar.

Infiniti Q60 Concept a shadowy vision of future coupe

Until now, the Infiniti Q60 has been one of the brand's holdovers from its old naming scheme and previous design ethos, as a rebadged G37 Coupe. Those times are coming to an end though, because we are getting our first glimpse at a Detroit Auto Show-bound concept that previews the next-gen two-door. Infiniti's freshly released teaser shows the sport coupe concept in shadowy silhouette. Based on this photo, we can see that the Q60's design features delicately swooping lines with a touch of hard-edged contrast coming from sharp creases in the body. Portions of it, especially towards the rear, bring a little of the Q80 Inspiration from the Paris Motor Show to mind. A previous rumor suggests this shape is very close to the actual design of the production version. Infiniti subtly reiterates that in its release by saying the concept foreshadows the styling we might see in future products from the luxury automaker. Scroll down to read the concise announcement for the Q60 concept. Infiniti Q60 Concept: The Power of Exhilaration December 12, 2014 Hong Kong – Infiniti today gives an intriguing first look at the premium sports coupe concept to be displayed at the 2015 North American International Auto Show (NAIAS) in Detroit. Muscular lines are revealed in the silhouette of the Q60 Concept: pure, well-defined contours, making the concept's intentions easy to understand at first glance. Overall proportions and full-sized wheels placed out at the corners of Q60 Concept make an unmistakable design statement and add to the exhilaration of the performance coupe. This latest concept builds upon the design language seen on recent Infiniti concept cars, foreshadowing the strong visual consistency to be a key ingredient of products in the future Infiniti lineup. ENDS