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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Infiniti confirms all-new sports sedan will debut in Detroit

While the automotive world may currently be focused on the Los Angeles Auto Show, those looking to stay ahead of the curve have their sights set farther down the road. One such automaker is Infiniti. On the first of the LA press days, the Japanese luxury brand has announced an all-new model to debut in Detroit this January.
According to Infiniti, an all-new model will be unveiled at the 2013 North American International Auto show. The debut will be accompanied by a performance from world renowned Cirque Du Soleil as well as a live stream simulcast of the event.
It's unclear whether Infiniti will be showing a redesign of the G sedan, which has been spotted testing, or a new sub-G compact performance-luxury four-door. We will know for sure on January 14 when we bring you news form the Infiniti stand.

Infiniti QX80 Monograph: Not just luxury, 'upscale luxury'

We've been getting a slow rollout of news about the new Infiniti QX80 Monograph mega-SUV for the past week or two, and Infiniti provided more details Tuesday about its concept car at the New York Auto Show, saying the mega-SUV is a combination of "luxury with a commanding presence" and "the ultimate expression of futuristic luxury SUV design." Infiniti says the car embodies, not just luxury, but "upscale luxury." The company says the concept's design language incorporates a mix of geometric and organic shapes, including character lines and aluminum trim that were actually intended to make the big SUV appear even bigger than it actually is, which is more than five meters long, so perhaps 17 feet, more than 6 feet wide and about 6 feet tall. The most striking features are the headlamps, which become long, slender lines that wrap around the front corners, then taper into light bars that end at the doors in sculptured rear-view cameras in lieu of side mirrors. The car also has large, functional fender vents to divert air to the engine, and despite all that luxury it is still SUV enough to have an underbody cover protecting the underside - and improving aerodynamics. Likewise, an aerofoil between the tailpipes is said to improve airflow in the SUV's wake. It's a big, beautiful rig. Cue the beauty roll above and gallery below: View 12 Photos Related Video: Related Gallery Infiniti QX80 Monograph View 15 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Design/Style New York Auto Show Infiniti SUV Luxury 2017 new york auto show infiniti qx80 infiniti qx80 monograph