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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

2020 Infiniti QX80 refreshes its cabin, adds tech and safety features

After performing a nip-tuck on the Infiniti QX80's sheetmetal for the 2018 model year, designers have massaged the QX80's interior for 2020. The driver's cluster keeps the analog gauges but loses the previous, low-res digital information screen. A new seven-inch TFT display is tucked between the dials. The infotainment spread on the center console finally gets the real estate it deserves, an eight-inch touchscreen up top with a seven-inch touchscreen below. Android Auto and Apple CarPlay are standard, as is Wi-Fi hotspot capability. Above all that, the rear view mirror went to school to become the Smart Rear View Mirror, meaning it can operate as the usual reflective surface or as a monitor for the rear-mounted camera feed. It's an option on the entry Luxe trim, standard on the top Limited trim. New standard safety features on both variants include backup collision intervention, blind-spot warning, lane departure warning, and rear door alert. On the aesthetic side, a new Charcoal Burl wood interior trim with gradation joins two new premium exterior colors, Coulis Red and Mineral Black. For more intense ornamentation, Infiniti offers the Edition 30 package for 2020 with a black mesh grille and dark chrome trim on the front fascia, black mirror caps, more dark chrome on the tailgate finisher, stainless steel kickplates, and 22-inch dark wheels with black center caps. It's possible engineers will turn to the engine for the next update cycle. For now, the QX80 continues with the 5.6-liter V8 putting out 400 horsepower and 413 pound-feet of torque, shifting through a seven-speed automatic. It's a thirsty lump, the first version of the VK56VD engine hitting the market in the Infiniti Q45 of 2002, but QX80 fuel economy is in the ballpark with other full-sized, V8 competition.  As has happened for the past few years, prices go up for both trims. The Luxe starts at $66,750, a $1,250 bump over 2019. The destination charge also rose by $100 to $1,395; adding that brings the total to a $68,145. Opting for 4WD on the Luxe remains a $3,100 option. MSRP on the Limited goes up by $1,250 as well, totaling $92,845 after destination. Related Video: