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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

2019 Infiniti Q50 Signature Edition brings its flourishes to New York Auto Show

The 2019 Infiniti Q50 Signature Edition is coming to the NY Auto Show as a limited edition version of the sport sedan. Infiniti hopes to draw folks in with a new front and rear fascia, differentiating it slightly from the rest of the Q50s out there. Every Signature Edition will come equipped with the 3.0-liter twin-turbo V6 under the hood that produces 300 horsepower. The bright 19-inch alloy wheels seen on this car are Signature Edition exclusives, according to Infiniti. Then you get your requisite Signature Edition badging on the trunk of this Q50. The inside gets some special touches with "Kacchu" aluminum trim and full leather sport seats. Infiniti makes a bunch of pay options standard equipment on the Signature Edition. These features include Infiniti's ProAssist bundle that includes niceties like blind-spot warning, rear cross traffic alert and backup collision intervention. You get heated seats, a heated steering wheel and navigation, as well. Infiniti is offering the Signature Edition with five different colors: Black Obsidian, Graphite Shadow, Liquid Platinum, Pure White and Iridium Blue. You're looking at the blue in the one photo Infiniti has provided pre-auto show. Infiniti hasn't given pricing or how many Signature Editions it will build, but you'll be able to buy one in May this year. Expect a low number to be available and a higher price for the "exclusivity."

Infiniti Q70 won't live to see 2020

The Infiniti Q70 won’t be returning for the 2020 model year, effectively killing InfinitiÂ’s large luxury sedan. This news comes to us via a report from Motor Authority, citing “the automaker” and Infiniti spokesperson Kyle Bazemore. WeÂ’ve reached out to Infiniti to confirm the news, but it doesnÂ’t strike us as a surprising move whatsoever. Update: Infiniti confirmed the Q70 won't be sold in the U.S. or Canada for the 2020 model year. Back in July of this year, Nissan made it clear that we should expect 10 percent of its models to be cut from its global product lineup. We speculated then that the Q70 and Q70L would be part of these cuts, as itÂ’s the manufacturerÂ’s worst-selling model. To no oneÂ’s surprise, that eventuality came true. Infiniti moved 4,479 Q70s and Q70Ls in 2018, making it a super low-volume vehicle in a tough segment. Back in the mid-2000s, Infiniti topped 20,000 sales of its largest luxury sedan (not named the Q70 at the time). Cars like the Mercedes E-Class, BMW 5 Series and Audi A6 are all more enticing buys next to the aged Q70 — a slightly cheaper base price was the last stand for this vehicle, but it looks like a good deal wasnÂ’t enough to save it from our crossover apocalypse. Infiniti SUV sales are up, as the QX80 continues to gain more ground in 2019. More folks are opting for the raised and rugged options than smooth and comfortable sedans across the industry, which is why we continue to see news like this. Unfortunately, the Q70 isnÂ’t riding off into the sunset in any sort of glory. We can trace the Q70Â’s lineage back through a few name changes (Q45 into a series of M cars like the M45 and M56). Its oldest ancestor would be the Infiniti Q45, which was a revolutionary car back in the early 1990s. It featured an active hydraulic suspension system that aimed to provide a supremely comfortable ride and flat cornering at the same time. When equipped with the suspension system, hydraulic actuators on each wheel were able to counter the forces exerted on it from cornering, braking and acceleration. And remember, this was 1991!  Transitioning back to today, Nissan and Infiniti have made it clear that EVs will be the future. We know that weÂ’d love to see another industry-changing flagship sedan from Infiniti, and a fully electric vehicle might just be the way to go about it. Anybody wanting for a production version of the Q Inspiration Concept?