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Infiniti will reinvent its models, tech and design language as part of reboot
Mon, Jun 15 2020Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.
2020 Infiniti Edition 30 cars debuting at Pebble Beach Concours d'Elegance
Sat, Aug 10 2019Infiniti is celebrating its 30th anniversary at the Pebble Beach Concours d’Elegance next week, and itÂ’s rolling out a special edition for several models in its lineup. The anniversary cars are to be called Edition 30, and all of them feature similar changes. YouÂ’ll be able to get an Edition 30 for the Q50, Q60, QX50, QX60 and QX80. ThatÂ’s two sedans and three SUVs that are said to arrive in dealers this fall as 2020 model year cars — even though Infiniti launched in 1989, the first car it sold was a 1990 model year, so this matches up perfectly. Pictures of the Edition 30 cars are scant, but weÂ’ll be able to check them out in person at Pebble next week. Infiniti says they all feature special dark chrome accents in the exterior grille surround, fender trim and a little around the rear end, as well. YouÂ’ll get black side mirrors, dark gunmetal gray wheels and a body color rear apron. Additionally, all of them will be equipped with the ProAssist package as standard. This package includes driver assistance features like adaptive cruise control, distance control assist, a 360-degree camera, backup collision intervention and predictive forward collision warning. Pricing isnÂ’t available at this point for the special edition models, and we don't know if production numbers will be limited, either.
Infiniti teases the next generation QX80 SUV
Sat, Apr 1 2017Our latest teaser ahead of the New York Auto Show comes to us from Infiniti. The company didn't reveal anything more than a name, the QX80 Monograph, and the single picture seen above. However, we can determine a few things from this tidbit of information. First, Infiniti is teasing a vehicle that will represent the upcoming successor to the current QX80 SUV, albeit in concept form. Second, the SUV is going to see a fairly significant redesign. The headlights are now lined up with the top half of the grille rather than the bottom, and the tops of the fenders are higher. This provides a more aggressive, square-shouldered appearance. The lower vents and front spoiler look more aggressive, too. The SUV will be fully revealed on April 11 in time for the New York Auto Show, as will more details about the vehicle. At that point we should know if this is a completely new vehicle, or a substantial refresh of the current Nissan Patrol-based SUV. Related Video: