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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

1992 Infiniti Q45 with under 9,000 miles is a window into the glory days of Japan, Inc.

The 1980s saw Japanese auto boom in the U.S., while at home the "Bubble Economy" of the latter half of the decade swelled corporate coffers. The heady atmosphere lead first Honda, then Toyota and Nissan, to launch luxury divisions, aimed primarily at the U.S. market. Nissan formed a secret task force in 1985 to create Infiniti, and the brand launched (simultaneously with Lexus) at the 1989 Detroit Auto Show. The Infiniti Q45 was the brand's flagship and displayed a distinctly Japanese take on the luxury sedan. Whereas the Lexus LS400 was like the world's most perfect Cadillac — all silence and smoothness — the more driver-oriented Q45 was something akin to an Asian Jaguar. The Zen-like styling eschewed luxury car cliches such as interior wood trim and a fancy chrome grille. Instead, the nose of the Q45 was adorned with a stylized badge that was suggestive of a samurai shield. When Lexus stormed out of the gate and left Infiniti far behind, Nissan's luxury division began to dial back the iconoclasm and tack toward conventionality. All of which makes this early, 1992-model Q45 a rare and intriguing machine. It's all the more representative of Infiniti's early days because of its ultra-low mileage: just 8,800 miles are on the clock. Up for sale right now on the auction website Cars & Bids, this Q45 reportedly had just one owner up until last year. It features a leather interior, power seats, a sunroof and a trunk-mounted 10-disc CD changer. Under the hood is a DOHC 4.5-liter V8 that's good for 278 horsepower and pairs with a four-speed automatic transmission to drive the rear wheels. Of note is the factory case that houses the original titanium keys. At this writing, bidding for this rarely seen Japanese luxury sedan stands at $11,000 with two days left to go in the auction. That seems a small sum for such a well-preserved totem of the Japanese auto industry's master-of-the-universe period. Related Video:

2022 Infiniti QX60's new transmission helps improve towing capacity

Though it hasn't been fully revealed yet, we have reason to believe the 2022 Infiniti QX60 will be a big improvement over the outgoing model. The concept has more confident and elegant styling, and the company has announced that the unloved CVT will go away in favor of a more conventional nine-speed automatic. We're expecting that transmission to be more pleasant in daily driving, but it also has had the bonus of letting Infiniti get more towing capacity out of the crossover. The new maximum trailer weight for the QX60 is 6,000 pounds, an improvement of 1,000 pounds over the old model. That makes the QX60 one of the best options for the trailer set in its class, outperforming the Acura MDX, Buick Enclave, Cadillac XT6, Lexus RX and Volvo XC90. The only three-row luxury crossover in the price and performance segment to beat it is the Lincoln Aviator, which offers 6,700 pounds. The QX60 will be fully revealed later this year. The company has also announced that it picks up a bit of horsepower over the previous model. Pricing will probably be similar to the current model which starts around $45,000. Related Video: