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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2017 Infiniti QX30 First Drive

If you've heard anything before about this car, the 2017 Infiniti QX30, it probably has to do with its corporate parents, an odd couple if there ever was one. Renault-Nissan, Infiniti's corporate overlords, inked a deal with Mercedes-Benz to share some mechanical components and platforms. That deal put a new, very modern 2.0-liter turbocharged inline-four under the hood of the Q50 and was the genesis of what you're looking at here. What are you looking at here? We drove this car in 2015, when it was called a Q30 – originally it was going to be the lower-riding counterpart to the slightly jacked-up QX30. Then Infiniti decided it'd make more sense to sell all variants of this vehicle as CUVs in the US, so we have three slightly different flavors of the QX30 instead. There's the normal version; the Sport, which is 0.6 inches lower; and the AWD, which is 1.2 inches higher. Infiniti brought us to Seattle to sample the Sport and AWD flavors on a semi-circumnavigation of the Puget Sound. It didn't rain a drop, thanks for asking, and instead was sunny and mild the whole time. It's easy to make the QX30 sound more confusing than it actually is. This is essentially a Mercedes-Benz GLA250 with full exterior styling and partial interior design by Infiniti, built in the UK alongside several other Nissans. The powertrain and chassis, including the optional AWD system, were all "co-developed" with partner Daimler, with final calibration and tuning by Infiniti engineers. Here's another way of explaining it: Infiniti needs an entry-level car to appeal to new premium car shoppers, and the QX30 is the prescription. It's a hatchback that's been given the mildest of CUV treatments and a lot of marketing descriptors. That's because hatchbacks are sales death in America. In Europe, they'll see right through the CUV posturing and realize it's just a hatchback offered in three different suspension heights. Whatever you call it to make it palatable to Americans, it's a useful little vehicle. This car is mechanically identical to the Q30, so there are some things we can gloss over. Both are powered by a transverse-mounted 2.0-liter Mercedes inline-four. It's a turbocharged, direct-injection gasoline engine, and it sure feels like one. It sounds like a rock tumbler full of nickels and runs out of breath at about 5,000 rpm. All versions make 208 hp at 5,500 rpm and 258 lb-ft of torque between 1,200 and 4,400 rpm – more than adequate but less than thrilling.

Infiniti's Vision for Gran Turismo revealed in full [w/video]

Just about any car has to be designed with some sort of limitations, whether it's a production car that has to be usable on the road, a racecar that has to comply with regulations, or even a concept car that does, at the end of the day, actually need to be crafted out of real materials and wheeled onto a stage. But the Vision Gran Turismo series imposes no such limitations. Designed only for a virtual reality, the project allows for designers to craft a purely fantastical design whose limits fall barely short of their own imaginations. It presents companies with the opportunity to represent their brand as they want to, so it comes as little surprise that every automaker from here to Hong Kong has been lining up to take part. And the latest is Infiniti. Previewed in a pair of teaser renderings barely over a week ago, the Infiniti Concept Vision Gran Turismo is a suitably striking addition to the virtual world of the Gran Turismo video game franchise. Designed at the company's Beijing studio, the brief calls for a 4.5-liter naturally aspirated V8 hybrid powertrain, with a front mid-ship layout driving a rear transaxle for ideal 45/55 front-rear weight distribution. Beyond that it's all flowing forms, extreme aero and signature Infiniti design cues like a widened version of the brand's trademark grille shape and the kink in the rear pillar. It's got butterfly doors hinged ahead of those spindly mirrors, center-lock alloys crafted from carbon fiber, deeply sculpted aerodynamic elements, a large boomerang-shaped rear wing and aggressive long-hood/low greenhouse proportions. It's F1 meets GT, to hear Infiniti tell it, and whether you've got a PS3 and a copy of Gran Turismo 6 to play around with it or not, you can check it out in the images above and the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Introducing the INFINITI CONCEPT Vision Gran Turismo The "INFINITI CONCEPT Vision Gran Turismo" has been released on "Gran Turismo 6", available exclusively on PlayStation®3. Infiniti has continued to break new ground in design since the brand was first established. This is a sensuous GT car brimming with the Infiniti philosophy. How to receive it After Update 1.15 has been installed, the car can be purchased from the [Vision GT] area within the [CARS] section in "My Home" (here, you can also find the car's presentation movie).