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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2016 Infiniti Q50 gets 2.0L turbo four

After adding a US-built, 2.0-liter, turbocharged four-cylinder to the European and Chinese-market Q50, Infiniti will finally add this engine to the US-spec car. Official details are exceedingly scarce, with the company only saying the 2.0-liter will hit dealers this winter and that additional info will be made available this fall. We can, however, make a few safe assumptions based on the engine's output in Europe. According to our previous story on the Decherd, TN-built engine, the turbocharged mill will offer up 211 horsepower and 236 pound-feet of torque. That plants it squarely between the outputs of the 2.0-liter turbo in the BMW 320i and 328i, though it's down on power compared to the engines offered in the Cadillac ATS, Mercedes-Benz C-Class, and upcoming Lexus IS 200t. There's also a 100-plus-horsepower gap between the Q50's two gas-only engines. Considering all of these things, not to mention Infiniti's reluctance to reveal official specs, it seems safe to wager that the Japanese brand will find a way to squeeze more power out of the current 2.0-liter turbo. That'd allow the Q50 to better challenge the competition's entry-level offerings while bringing the starting price point down from the roughly $38,000 it sits at now. That's grain-of-salt conjecture on our part, though, so caveat emptor. Expect to hear more on the Q50's new engine later this year. Until then, scroll down for the official press release cover all of Infiniti's 2016 updates. INFINITI – WHAT'S NEW FOR 2016 For 2016, the Infiniti lineup in the United States expands once again, literally, with a new longer, roomier Infiniti QX50 premium crossover. With its wheelbase extended 3.2-inches, the 2016 QX50 offers greatly increased rear passenger room, as well as additional cargo space. It also features new exterior styling. There are additional changes in store for 2016, starting with the addition of a new 2.0-liter turbo 4-cylinder engine for the Infiniti Q50 sports sedan available in the winter of 2016. Other Infiniti Q50 enhancements will be announced at the North American International Auto Show in January. In addition, revisions to the Infiniti QX60 luxury crossover will be announced at that time. The Infiniti QX80 full-size SUV keeps it fresh for 2016 with a new Signature Edition, which includes Driver Assistance and Split Bench packages, Saddle Tan high-contrast interior, bodyside moldings and chrome mirror caps. The QX80 Special Edition is limited to just 1,000 units.

Nissan Rogue, Pathfinder and Infiniti QX60 recalled for loose lug nuts

Nissan has announced a small recall affecting 334 vehicles built just a few months back. 2014 Nissan Rogue and Pathfinder and 2014 Infiniti QX60 CUVs built between March 7 and March 10, 2014 could be susceptible to a loose lug nut on the passenger side wheels.
We shouldn't have to explain why a loose lug is a bit of an issue. Thankfully, it's also a ridiculously easy fix. Nissan obviously recommends reporting to your local dealer - and it will begin notifying owners of affected vehicles - but this is one of those rare recalls that has an easy DIY element to it.
Take a look below for a brief bulletin from the National Highway Traffic Safety Administration.