2004 Infiniti Fx35 Fx 35 Mint Low Miles One Owner Awd Loaded Diamond Graphite on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q60 to pack upwards of 400 horsepower

Infiniti turned heads when it unveiled the Q60 Concept at the Detroit Auto Show last month. While the concept coupe was revealed with a new 3.0-liter twin-turbo V6, the Japanese luxury automaker didn't indicate how much power it would produce. But now we may have our first indication. Speaking with an unidentified source at Infiniti during the Canadian International Auto Show in Toronto, AutoGuide reports that the production Q60 will arrive late in 2016 and pack at least 400 horsepower. A higher-output version of the same engine, however, could produce as much as 450 hp. That would still be significantly less than the Q50 Eau Rouge, which packed the larger 3.8-liter twin-turbo V6 from the Nissan GT-R with 560 hp. It would put it right on pace with the likes of the BMW M4 (with 425 hp) and perhaps more importantly, the Lexus RC F (with 450 hp). Related Video:

2014 Infiniti Q50's novel drive-by-wire steering system recalled

The gradual replacement of mechanical components in automobiles with electronic systems brings with it definite advantages, but also poses certain potential dangers. Just think of the inevitable problems you've encountered with the computer on which you're reading these words and you'll know what we mean. But a computer crashing isn't as problematic as your car going on the fritz when its electronic systems fail.
That's what Infiniti is being reminded of with its new drive-by-wire electronic steering system. The Japanese automaker developed and installed the Direct Adaptive Steering System in its new Q50 sedan, but a small number of those cars on the road are now being recalled due to that system.
According to the National Highway Traffic Safety Administration, on a small number of examples, the Q50's optional by-wire system may fail if the temperature in the engine compartment drops below freezing. There's a backup mechanical setup in place should the electronic system fail, but NHTSA says that the backup system may also fail to engage in time to avoid a crash.