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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Infiniti QX60 and QX80 Limited, now with more chrome, Alcantara

Just ahead of the New York Auto Show, we get our first glimpse at new trims on the 2019 Infiniti QX60 and the refreshed 2019 Infiniti QX80. The Limited trim is the range topping spec for both crossovers and adds some new colors, trims and visual changes you won't find on lower-tier models. Pricing hasn't been announced, but the new models will be on sale this summer. The QX60 is Infiniti's best-selling model. The 2019 QX60 Limited has a new dark chrome finish on the grille, fog lights and door moldings. The roof rails, cross bars and rear bumper also get a darker finish. There are new 20-inch wheels that are exclusive to the Limited model. Inside, the QX60 Limited gets new trim with contrasting stitching, leather-wrapped grab handles, dark silver wood accents, quilted leather seats and door panels, and unique floor and cargo mats. Similar treatments can be found on the 2019 QX80. The Limited model gets 22-inch wheels, stainless-steel running boards, satin chrome trim and roof rails, and a unique design on the front and rear bumpers. There's also one exclusive paint color, Anthracite Gray. Inside, the QX80 Limited has a two-tone leather and Alcantara interior. It also gets some slick looking matte-silver wood trim. Other features include illuminated kick plates, puddle lights and special floor and cargo mats. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

US-built Infiniti Q50 engines to go into Euro-only cars

Back in March, Infiniti announced that it would be adding a 2.0-liter, turbocharged four-cylinder to its Q50 line for European and Chinese buyers. Now, we know where that engine will be built.
Nissan's Decherd, TN facility will receive the $319-million investment, which will see a separate, dedicated line for the Infiniti engines. According to Automotive News, this is more than a line running alongside the Nissan operations - the Infiniti facility will sport its own unique architecture and interior lighting, in a bid to distinguish the premium line from its mass-market parent company.
The logistics of all this do seem, on the surface, quite screwy. Building a new engine on one continent for a car built on another that will eventually go on sale on a third doesn't seem too bright, although there is a catch here. The new engine will also find its way into the Mercedes-Benz C-Class, which will kick off production in Vance, AL later this year.