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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Infiniti Q30 spied again

The Infiniti Q30 is back in the news thanks to the imminent debut of the QX30 Concept as its crossover counterpart at the upcoming 2015 Geneva Motor Show. The siblings are Infiniti's entrants into the popular premium compact ranks, and the standard hatchback was recently spotted in Europe with the least amount of concealment yet. Granted, this tester is still pretty heavy camouflaged, but this is a lot better aesthetically than the previous garbage-bag-covered look. While the pattern makes specifics hard to discern, the translation from the motor show stand to the road appears to be leaving the Q30 Concept's styling largely intact. Up front, the squinting headlights and swollen-rectangle shape of the grille remain similar, and while they are pretty hard to spot, the slashes down the side are faintly visible from some angles. The rear hews even closer to the original design with a comparable shape for the taillights and hatch, but exhausts are much smaller on this test car. Underneath the skin, the Q30 reportedly shares its platform with the Mercedes-Benz GLA-Class, and the engine is also expected to be the 2.0-liter turbocharged four-cylinder available in Mercedes' compact lineup. Official details should start spilling out soon, though, because Infiniti wants production of the hatchback to begin in 2015 at the Sunderland plant in the UK. A launch for the US market is expected in 2016. Featured Gallery Infiniti Q30 Spy Shots Image Credit: CarPix Spy Photos Infiniti Hatchback Luxury infiniti q30 infiniti q30 concept

Infiniti Q30 goes full monty before Frankfurt

Infiniti is finally tearing off the camouflage and showing the world what the Q30 luxury hatchback actually looks like. Set to make a full debut Frankfurt Motor Show on September 15, the five-door marks the entry of the Japanese premium brand into the compact hatch ranks. The company's designers did a fantastic job of bringing the major elements from 2013's concept to the street, though. Like the earlier design, the production Q30 wears Infiniti's rounded rectangle grille and a chrome strip along the edge of the hood. The headlights are also left squinting from the concept. The only major change to the front end is an adjustment to the lower air dam to make it a little more realistic for production. Sadly, Infiniti is only providing this single front three-quarters perspective on the upcoming five-door for now, but check out the C-pillar in the background to spot the similarly pointed design there, as well. The changes are actually more noticeable when comparing the Q30 with its platform-mate, the QX30 compact crossover concept. The hatchback noticeably softens many of the CUVs swoopy lines to be a bit more mainstream. This is especially true along the front where the big air intakes from the QX are made significantly smaller. Production of the Q30 is slated to start in Sunderland, England, by the end of the year. They should actually arrive in showrooms there before the calendar runs out. Still, we're looking forward to Frankfurt for a more complete view of Infiniti's little luxury hatchback. Related Video: INFINITI Q30 PREMIUM ACTIVE COMPACT SET FOR FRANKFURT IAA 2015 PREMIERE Daring, expressive design meets advanced ride and handling performance Category-breaking Q30 faithful to 2013 concept car World premiere for global media September 15th at Frankfurt Motor Show Hong Kong – The first ever Infiniti Q30 Premium Active Compact is ready for its world premiere at the International Frankfurt Motor Show in September this year. Featuring Infiniti's iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for Infiniti-typical confident and responsive performance as well as excellent ride and handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin.