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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

2021 Infiniti QX50 adds new features and a blacked-out appearance package

The 2021 Infiniti QX50 is out, and Infiniti has made a couple changes of note. Most of them are equipment related, but the luxury crossover’s price is going up this year, too. A base QX50 Pure is $700 more expensive this for 2021, with the new total being $38,975. That gets you the front-wheel-drive model. If you want all-wheel drive, thatÂ’ll be another $2,000. For your extra coin, Infiniti has added a Wi-Fi hotspot, acoustic laminated front side glass, rear seat-mounted side-impact airbags and a new automatic emergency call system for when the vehicle is involved in a collision. All those features are standard across every QX50. More features are also added to the $42,525 Luxe trim as standard equipment. You now get heated front seats and ProPilot Assist. ThereÂ’s also a new $1,200 Appearance Package that is exclusively available on this trim. It adds 20-inch black-painted wheels, black mirror caps, black mesh grille, dark chrome exterior accents and a graphite headliner. Photos of this package can be seen in the monochromatic montage below. The price increases can be seen across the whole line. Even the Autograph (top trim) is up by $350 this year to $55,225. Tiny equipment bumps come along with these price increases. For example, the Essential trim adds the head-up display for no cost, and the Autograph trim adds InfinitiÂ’s Direct Adaptive Steering system. The 2021 QX50 is in dealers and on sale now. Related Video:

Infiniti Q50 Eau Rouge to cost over $100,000?

Enthusiasts have been clamoring for Infiniti to build a car like the Q50 Eau Rouge for years. In concept form, it employs the GT-R's much-loved 3.8-liter twin-turbo V6, tuned to produce 560 horsepower and 442 pound-feet of torque, with the whole works slid underneath fetching luxury sedan bodywork with carbon fiber aero aids. At this point, the model is rumored to be all but certain for production. The company recently even put Sebastian Vettel in one to show it off. However, Infiniti President Johan de Nysschen is suggesting that the model's lifetime could be brief, limited and rather expensive.
The Infiniti boss recently gave a long interview to Motor Trend that spilled a lot of beans about the Eau Rouge. While he refused to officially admit that the super sedan was on the way, he admits that he's "pushing the Eau Rouge concept for commercialization."
According to de Nysschen, if built, the production version will hew closely to the concept with the engine from the GT-R, but the seven-speed automatic transmission and all-wheel drive system will come from the Q70. And while that would make the Eau Rouge a performance powerhouse, it might also be a rarity on the road: