05 Fx35 Htd Leather Bose Stereo Sunroof Alloy Wheels 1 Owner 2wd on 2040-cars

Auto blog

Nissan looking to expand UK plant to build Infiniti Q30

With the Infiniti Q30 concept heading to the Frankfurt Motor Show next month and a future premium compact model heading into production at Nissan's Sunderland UK assembly plant, just connecting the dots tells us this new small Infiniti is headed for UK production. Backing this up, Reuters is reporting that Nissan is looking to expand the Sunderland plant by 25,000 square feet, while Automotive News Europe takes it a step further by almost confirming that the Q30 will be built alongside the Nissan Qashqai and Note.
The reports say that Sunderland is already the UK's biggest automotive plant, but the expansion will make it even larger with production capacity expected to rise from the current 500,000 units built each year to more than 550,000. There is no indication if the expansion will bring more jobs to the plant, which already employs around 6,000 people.

Infiniti QX Inspiration Concept SUV may be the most Japanese thing in Detroit

Infiniti is following up its Q Inspiration Concept from the Detroit Auto Show last year with a QX Inspiration Concept for 2019. Unlike the Q Inspiration from last year ( VC-Turbo engine), this one is fully electric. That said, it does sport a similar design language. This QX concept is meant to preview an upcoming midsize electric Infiniti SUV. Since it's powered by an electric powertrain, there's no need for a grille. Infiniti decided to take the opportunity to spell its name out in big and bold letters across the bow instead. The proportions are obviously concept-car-like with a high beltline and squashed rear-end. Straight lines and muscular curves accentuate the car's stance nearly everywhere you look — somehow we still didn't escape the plastic wheel arches breaking up the pretty white paint and surrounding the 22-inch wheels. Related: Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal Etchings on the razor-thin headlamps and throughout the car are designed to look as though lasers did the work. Infiniti emphasizes that it used Japanese "Ma" styling, which puts an emphasis on negative space. Take a look through the photos yourself to see if you think Infiniti succeeded at utilizing the design mantra of "white space" on this SUV. One neat feature you'll easily be able to decipher on the exterior is the use of Japanese red cedar slats on the roof. You can see straight out of the car from inside, and it offers a bit of contrast color-wise. A lot of the magic is contained in the interior of the QX Inspiration, though. The first thing you'll see is the pillar-to-pillar screen that's finished in gold-tinted glass. Remind anyone of Byton? As if that wasn't enough screen, Infiniti also put a screen in the square steering wheel, too. The center console is made using marble, extending all the way back to the rear seats. White, suede rhombus panels serve as the Infiniti's floor that also features gold inlays. Infiniti takes advantage of the electric car benefit of a flat floor for extra interior space — the battery sits low under it. Infiniti QX Inspiration Concept View 24 Photos It also uses the popular concept-car trick of rotating seats to make ingress and egress easier. The same tech was revered in the 1960s. Infiniti says it intentionally left out any technology from the backseat so as to give the cabin a more natural and authentic appearance in pursuing the Japanese appreciation of nature and craftsmanship.

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.