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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q50 Eau Rouge revealed ahead of Detroit

As fast as Infiniti is on the track with its sponsored Formula One racecar, the automaker sure is taking its time releasing details for the Q50 Eau Rouge Concept. This performance- and aero-tuned version of the Q50 sedan is heading for a big debut at the Detroit Auto Show, and Infiniti just released a new image and some more info on what we can only hope is a glimpse at future Infiniti Performance Line (IPL) products.
Influenced by the Red Bull Racing program, Infiniti's design team gave the Q50 a substantial once over with the concept getting an entirely new body compared to the production version of the luxury sedan making it both lower and wider. Previewed by an earlier teaser, the face of the Q50 Eau Rouge Concept has a mean look with massive intakes and a carbon fiber splitter. This new image also shows off additional cues like the lightweight, 21-inch wheels as well as the carbon fiber roof, side sills and door mirrors. While we only get this single image of the Q50 Eau Rouge Concept, Infiniti promises a carbon fiber rear splitter, dual exhaust and a "large integrated rear spoiler."
There is still no word on what handling or engine upgrades are in store, but hopefully those GT-R-inspired hood vents are only a hint at something monstrous lurking beneath the hood. Check out the full press release posted below for a few more details on the car, but we expect Infiniti to drop some more info on the Eau Rouge Concept before its official debut.

At long last, Infiniti plans a production EV

After years of false starts, it appears that Nissan's Infiniti division will finally launch a production electric car in 2019 and debut it as a concept in January at the North American International Auto Show in Detroit. Details at this point are scant, but Infiniti Executive Design Director Alfonsa Albaisa told Autocar the EV would be an all-new electric-only vehicle based on a new platform. Citing the company's grand prix-inspired Prototype 9 racecar concept that was shown a few weeks ago at Pebble Beach, Albaisa said consumers would see "parts of the car in a different context" on the concept EV. The Prototype 9's all-electric powertrain was developed by parent company Nissan's Advanced Powertrain Department. The last we saw of any electric offering from Infiniti was way back in 2012 with the LE Concept sedan, which was supposed to show up in dealerships two years later. Those plans were initially postponed in 2013 and then again in 2015 amid doubts over EV sales projections and larger concerns over boosting overall Infiniti sales. The LE had a 24 kWh lithium-ion battery pack paired with a 100 kilowatt electric motor delivering 134 horsepower and 240 pound-feet of torque. Related Video: Featured Gallery Infiniti Prototype 9 at Pebble Beach View 26 Photos Related Gallery Infiniti LE Concept: New York 2012 Green Infiniti Concept Cars Electric Pebble Beach