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Recharge Wrap-up: Infiniti considers EV for China, NextEV hires former Tesla, Apple engineer

NextEV has hired Tesla Autopilot and Apple veteran Jamie Carlson as Senior Director of Advanced Technologies. The seasoned autonomous driving engineer joins fellow former Autopilot engineer Kurt Thywissen, who is now NextEV Senior Director of Human-Machine Interaction. NextEV, which is working on an all-electric supercar before focusing on mainstream EVs, recently obtained a self-driving car permit from California and opened its North American headquarters in San Jose. Read more at Electrek. Infiniti is considering launching its first EV in China. "When I think about EV, we design it for China definitely, even as the first market to launch," says Infiniti President Roland Krueger. "We are discussing this internally constantly what is the right timing for Infiniti to have such vehicles." Infiniti has held back on launching an EV, focusing instead on hybrids, but says it could be "very fast" in deploying an EV once it decides to do so. Having Nissan and Renault backing Infiniti, the luxury brand is confident about its access to proven EV technology. Read more at Automotive News Europe. Thrifty car rental has added a Tesla Model S to its fleet in Canberra, Australia. Available at the Canberra Airport, it's the first luxury EV offered for rent from a mainstream rental company in Australia. Australia's capital offers a small registration discount and no stamp duty for EVs, making it a cheaper and more practical place to locate the country's first rental Tesla. Thrifty's parent company, NRMA, is calling on Australia's other states and territories to remove financial and regulatory barriers to EV technology. Read more at The Motor Report.

Infiniti JX35 QX60 Hybrid confirmed for New York debut

The next Q-ified Infiniti will be making its debut at the New York Auto Show later this month, the QX60 - the crossover formerly known as JX35. And while there aren't many changes to the crossover in terms of design or function, the big news is that Infiniti will be revealing a production hybrid powertrain option for its seven-passenger luxury/utility vehicle.
The QX60 Hybrid uses the same powetrain found in Infiniti's M35h gasoline-electric sedan, which couples a 2.5-liter supercharged four-cylinder engine with a 15-kilowatt electric motor, running to the wheels via continuously variable transmission. Both front- and all-wheel-drive versions of the QX60 Hybrid will be available, and Infiniti says that the more efficient CUV should be good for around 26 miles per gallon combined - an improvement of five mpg over the current JX35 with its 3.5-liter naturally aspirated V6. And because the compact lithium-ion battery will be housed underneath the third row seat, we're told that the hybrid model will still have the same passenger and cargo capacity of the non-hybrid crossover.
This will be the first three-row hybrid CUV offered in the US market, and wrapping it up in a luxury package makes a lot of sense to us, since it could be a good way of cajoling customers into absorbing the extra cost of the more expensive powertrain. (Keyword in that sentence: CUV. After all, the Cadillac Escalade is still currently available as a two-mode hybrid for the 2013 model year.) Infiniti has not released official pricing figures, but says that the hybrid model will represent a roughly $3,000 premium over the standard QX60.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness