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Infiniti Q50 steer-by-wire system took 10 years to develop [w/video]

Infiniti's Direct Adaptive Steering (DAS) is quite a novelty - the system employs no physical connection between the steering wheel and the front wheels under normal circumstances and instead relies on a computer, clutch and steering-angle actuator to guide vehicles down the road with input from the driver.
In our First Drive review of a 2014 Infiniti Q50 equipped with the system, we weren't overly impressed by the artificial feedback. But we can't help but be impressed with how long Infiniti spent on its development: a full 10 years, according to Autoline Daily in the video report below. A staggering 70 percent of the research and development time spent on DAS was devoted to getting the steering feel right, and unfortunately, our first impression suggests their results still leave something to be desired, as we found it lacked the sporty feeling a sport sedan should have.
The weight of DAS is comparable to that of a conventional steering system due to its complexity. For example, three ECUs are used in the first-generation DAS system to ensure there's never a loss of steering, but Infiniti is refining the technology and is working to simplify it to reduce weight. One day Infiniti hopes that only one ECU will be needed to control DAS. We just hope it doesn't take the Japanese automaker another ten years to get the steering feel right.

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Infiniti Q80 Inspiration imagines future of brand's luxury flagship

Infiniti is among the best of the non-exotic brands when it comes to crafting concepts, with designers who just seem to know how to show a truly wild vehicle with subtle hints at a future model. Just take a look at its latest Q80 Inspiration at the 2014 Paris Motor Show to see what we mean.
Infiniti claims that the Q80 imagines how it would build a future, fullsize luxury sedan to take on the stalwart Mercedes-Benz S-Class. However, in the current form it seems like a flight of fancy. It's packed with fabulously weird styling tricks, including birdwing-shaped headlights. There's also the roof and windshield that look at first glance to be a single piece of teardrop-shaped glass terminating at a boat-tail rear. In addition, the Inspiration has every concept designer's favorite gimmick - suicide doors.
Under the hood sits a twin-turbocharged 3.0-liter V6 and electric motor hybrid with a claimed 550 horsepower. The company asserts that the powertrain is actually on the way in the next two years and could do 43 miles per gallon (5.5 liters per 100 kilometers), though it's not specified on what driving cycle that's calculated on.