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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

2022 Infiniti QX60 First Drive Review | Wading back into deep waters

NAPA, California — Standing out in a field that includes the Audi Q7, Volvo XC90 and Acura MDX is no easy task. The trio nails driving dynamics, modern style and tech to a tee, putting all the more pressure on InfinitiÂ’s long-awaited revamp of its top-selling QX60. As a sophomore effort to an SUV that lasted well past its best-by date, the 2022 Infiniti QX60 undergoes a substantial overhaul to bring it up to snuff. Does it succeed? We scored seat time in all three rows for answers. Most visibly in this image-conscious segment, the QX60Â’s fully redesigned exterior is a less fussy, more serene look than the previous one, which debuted back in 2013 as the JX35. Gone are the deeply contoured body panels, whose pinched sheetmetal and curved character lines evoked a certain (and increasingly dated) moment in InfinitiÂ’s design language history. The new QX60 flattens many of those creases, bringing a smoother, more monolithic vibe to the table. According to Infiniti senior design director Taisuke Nakamura, the update embraces the concept of “Ma,” which describes a form of Japanese minimalism. WeÂ’re not sure if NakamuraÂ’s “kimono fold” headlights or “origami-inspired” dashboard are readily identifiable as such, but the redesign is nevertheless a handsome one. The 2022 QX60Â’s redux actually gives it a stylistic leg up on some competitors. The QX60 cabin has also been reworked to become a more livable space, starting with a de-cluttered dashboard that incorporates a fully digital instrument panel, an available 10.8-inch head-up display, and a standard 12.3-inch multimedia screen that replaces an 8-inch unit (the last QX60 never got Infiniti's bizarre double-screen tech interface). Standard tech includes wireless Apple CarPlay and Android Auto, six USB ports, a revamped Infiniti Intouch app that adds greater functionality, and the industryÂ’s first integration of remote starting via Alexa voice command. Up front, the interior comes across as sleeker and modernized, with a low-profile expanse of HVAC vents forming a sweep of horizontal lines across the dashboard. Though attractive, their functionality is somewhat hampered by the need to reach into the narrow slots in order to redirect the airflow up or down.  Some of the cabin's luxury touches are a bit heavy handed, like the Autograph trim level's diamond quilting on the dash whose stitches seem thick and indelicately executed.