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Porsche tops J.D. Power quality index as Korean brands soar
Thu, Jun 18 2015While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.
March Madness upsets good for auto advertisers
Mon, Mar 23 2015There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness
New Infiniti QX crossover: expect a pretty Q60 on stilts
Thu, Apr 14 2016When the doors open at the Beijing Motor Show later this month, Infiniti will have a new concept to show off dubbed the QX Sport Inspiration. It takes the form of a mid-size sport-ute that could preview the next-generation QX70 crossover. The Japanese luxury automaker isn't giving us much to go on aside from the decidedly enigmatic teaser image above. But we're expecting the crossover concept to follow closely along the stylistic lines of the Q60 coupe concept we saw in Detroit earlier this year – albeit in a taller form with more space inside. And that's no bad thing, considering how sexy that two-door show car was. Infiniti tells us to anticipate such design elements as floating A-pillars and wide wheel arches, giving it a forward-looking and aggressive appearance that will foreshadow the company's next generation of crossovers. Watch this space for more as the Chinese auto expo prepares to open its doors on April 25. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. INFINITI QX SPORT INSPIRATION BREAKS COVER AHEAD OF 2016 BEIJING AUTO SHOW - First glimpse of exciting new SUV concept from Infiniti - Inspired by 'Powerful Elegance' form language - World premiere at 2016 Beijing Auto Show Rolle, Switzerland – Infiniti has revealed a first glimpse of its daring new QX Sport Inspiration, an exploration of the brand's vision for a next-generation, mid-size premium SUV. Inspired by Infiniti's 'Powerful Elegance' design philosophy, the QX Sport Inspiration features the brand's design hallmarks and stands out thanks to its striking design details and sophisticated craftsmanship. The concept rendering illustrates SUV-like proportions highlighted with wide muscular lines reminiscent of the Q60 Concept, floating A-pillars and extra-wide wheel arches. Alfonso Albaisa, Infiniti Executive Design Director, commented: "The QX Sport Inspiration expresses a power and purpose that is uniquely Infiniti. With a flowing, natural aesthetic, this concept demonstrates how Infiniti can offer something new and exciting with future QX SUV models." The Infiniti QX Sport Inspiration makes its global debut at the 2016 Beijing Auto Show (press days on April 25/26, public days from April 29 – May 4).