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Infiniti bringing Q50 Eau Rouge to Geneva, now with engine [w/video]

During last month's Detroit Auto Show, Infiniti rolled out the lustrous Q50 Moulin Eau Rouge concept - a preview of what could be a solid performance offering from Nissan's luxury arm. Problem is, the car shown in Detroit was all show and no go - literally.
Infiniti was keen to talk about how the Eau Rouge would feature "a big personality, V-cylinder engine with forced induction" with "over 500 horsepower and 600 pound-feet of torque," but the showcar had no such powerplant underhood. In fact, it didn't have any powerplant under the hood at all. That'll change next month, however, as Infiniti has now confirmed that it will bring the Q50 Eau Rouge to the Geneva Motor Show in March, complete with the promised "big personality" engine.
"Our engineers have perfectly captured the tone of Infiniti's take on premium performance, and a car that is as impressive as the Q50 Eau Rouge sounds is surely a car to challenge performance cars in the premium sector," said Infiniti's President, Johan de Nysschen. Regarding that sound: he ain't foolin' - the automaker has released a teaser video that gives us our first listen at what the Q50 Eau Rouge will sound like once its powerplant is nestled underhood. Scroll down to give it a watch - err, listen - and have a look beyond that for the company's official press blast.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Infiniti spruces up the Q50 for 2018

Though overshadowed by the literally larger QX80 Monograph SUV concept, Infiniti's revised 2018 Q50 still made an appearance at the stand in New York. It joins a long list of cars including the Acura TLX, Hyundai Sonata, Mitsubishi Outlander Sport, VW Golf, and Toyota Sienna and Yaris that all went under the knife for the show. The Infiniti Q50's update may be one of the most mild, though, as it only consisted of cosmetic changes. Up front, the grille has been enlarged and given more prominent swoops at each corner. On the S version, sharp creases appear on either side of the primary grille and descend down to the lower, center grille. The outboard grilles of the front bumper have changed shape, too, and they now feature contrasting black plastic trim. The standard Q50 has a new bumper, as well, and though less aggressive than the S version, it still looks sporty with a more pronounced chin spoiler. Both iterations of the 2018 Q50 share the same tail end. The main change is in the rear bumper. A center diffuser has now appeared at the base. The contour of the diffuser is echoed by two creases in the bumper at progressively higher points. On the S model, the panel between the diffuser and the first crease is painted black, and the diffuser is painted in the body color. The standard model's entire bumper is painted in body color, and the diffuser looks to be a more muted black or gray. Inside, even fewer changes have been made. A new steering wheel with reshaped thumb grips is now included. Infiniti also added new stitching to the instrument panel cover and leather shift knob. You'll be able to examine all of these changes up close at an Infiniti dealer this summer when the cars arrive. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.