2012 Infiniti Ex Awd 4dr Journey on 2040-cars

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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal

Update: The concept car has made it to the stage, and is spinning on its dais. "Ladies and gentleman, the Infiniti QX Inspiration. It's here, but you can't see it," were the words spoken on the Infiniti stage as the new electric concept crossover's promo video ended. That's right, on Infiniti's 30th anniversary of existence — the brand was launched here in Detroit — its big reveal was never actually revealed at the Infiniti press conference. "It's a concept car," Nissan said lamentingly. Yes, it most certainly is a finicky concept car. We walked out of the hall to see the QX Inspiration sitting, with its hood up, unmoving with Infiniti folk milling around it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The press conference itself went on without the vehicle, though it was a bit anticlimactic without it. Pre-written lines were read, detailing small bits here and there that nobody managed to see. However, we were determined to see the car, and managed a short glimpse before being told to move along and wait for it to (eventually) make it onto the stage for photos. Check out all the details in our post that went up as Infiniti revealed all the details of the car, minus the actual vehicle. The design is quite striking, with a heavy Japanese tilt both inside and out. Once Infiniti gets it out there (we'll update when they do) we'll have shots of it from the swiveling dais it was meant to grace during the "official" reveal. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related video: Detroit Auto Show Infiniti Concept Cars Electric Luxury 2019 detroit auto show

2019 Infiniti QX50 starts fresh with a new face and trick engine

Last week, Infiniti rolled out the refresh of the big daddy QX80 in Dubai. At this year's Los Angeles Auto Show, the Japanese automaker is poised to reveal something that's bound to be far more mainstream: the 2019 Infiniti QX50 and its trick variable compression turbocharged engine, or VC-T. In addition to the new engine, the QX50 drops rear-wheel drive in favor of an all-new front-wheel-drive platform and gets the new ProPilot assist technology that debuted on the Nissan Leaf. The QX50 may be the headliner, but the engine is the really interesting bit. This 2.0-liter turbocharged inline-four can adjust the stroke of the pistons on the fly, varying the engine's compression from 8:1 to 14:1, and giving the new midsize crossover improved efficiency and diesel-like torque. It's rated at 268 horsepower and 280 pound-feet of torque, down 57 horses but up 14 pound-feet. Front-wheel-drive models hit 60 mph in 6.7 seconds. That drops to 6.2 seconds with all-wheel drive. Combined fuel economy is 27 mpg for front-wheel-drive QX50s and 26 mpg for all-wheel-drive variants, both up from the abysmal 20 mpg combined rating of the current model. Power is sent through a continuously variable transmission. If it's like other Nissan and Infiniti CVTs, it will be inoffensive if a bit lifeless. We've covered the details of this powertrain extensively already, but it's great to see companies giving more life to the internal combustion engine. The new platform marks a big improvement over the outgoing QX50 in terms of platform rigidity and space efficiency. Rear-wheel drive might be fun, but it's never ideal from a packaging perspective. Cargo capacity is up from 31.6 cubic-feet to 37 cubic-feet. With the seats down, the space expands to 60 cubic feet, up from 50.1 cubic feet. That's not exactly class-leading, but it's no longer among the class-worst. The 2019 QX50 will use a new type of high-tensile steel, improving torsional rigidity by 23 percent and shaving overall weight. The styling falls in line with most other Infiniti products. The outgoing model had a bit of an identity crisis, looking more like a lifted wagon than a fully-realized crossover (it was, after all, essentially a G35/G37 wagon). This new one has much more conventional SUV proportions. In fact, it looks like a 7/8-scale version of the new QX80 with a front-wheel-drive profile. That's either good news or bad news, depending on where your tastes fall.