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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Infiniti Q Inspiration Concept shows its face

Update: Infiniti released a second image of its Q Inspiration Concept with a press release about sales. We're not sure why, but we're not complaining and have added it above. The original rear three-quarter image is below in the text. Following a teaser image and some cryptic hints from designers, Infiniti has mostly revealed its concept for the Detroit Auto Show. It's called the Q Inspiration Concept, which for having "inspiration" in the name, is actually a rather uninspired name. But that's OK, because what it lacks in clever naming it makes up for in a beautiful fastback body. When the teaser was released, one of the designers mentioned the car would have a "long cabin," and that's no exaggeration, as the greenhouse reaches nearly to the tail edge of the car. It's a roofline that is highly reminiscent of the Audi A7. And as such, it would make a lot of sense for this Infiniti to be a hatchback, too, especially if it reaches production. We can't say for sure if this concept has a hatch, though, since there are some panel gaps at the base of the D-pillar and the Tesla Model 3-style rear pane of glass suggests this concept is technically a sedan. Unlike the Audi A7, the rest of the Infiniti is as curvy as the roof. There's hardly a crease anywhere, and it looks muscular with the big bulging front and rear fenders that flow effortlessly into each other. The clean exterior is accented by a lack of exterior door handles and what look to be cameras for side mirrors. The contrast to the organic curves comes from the nose and the wheels. The area where the grille would be is more chiselled and aggressive than the rest of the body. The wheels also have hard edges and lots of complicated elements that don't quite fit the organic theme of the rest of the car. Still the car overall is very striking and graceful. The press release continues to emphasize new powertrains, proportions, and the future design direction of Infiniti. As such, we suspect that this car uses, at minimum, a version of Infiniti's variable-compression engine, and more likely features extensive electrification, if not a pure EV powertrain. The lack of a large opening at the front would seem like further evidence the car utilizes electricity at some level. The car will make its full debut on Jan. 15. Related Video: Image Credit: Infiniti Green Detroit Auto Show Infiniti Hatchback Luxury Sedan 2018 detroit auto show

2022 Infiniti Q60 gets wireless Apple CarPlay

Infiniti has announced what's new for the 2022 Q60 and the list contains one item: wireless Apple CarPlay. This is after the automaker made the most minor of changes to the 2021 Q60. We can almost imagine one of the coupes sitting outside Infiniti HQ playing a particular Ray Parker, Jr. song on repeat, with the line, "If you're not sure that you want me, let me go." Thing is, the Q60's sales figures aren't bad, not far off the Chevy Camaro's numbers since the Infiniti got refreshed in 2016. Sales have plummeted this year — and so have the Camaro's — but the freefall puts the Q60 right in line with the Toyota Supra. Rumor has it that Infiniti's only going to keep its flagship coupe around until 2023 anyway, when it will embrace electrification, meaning the Q60 could continue to follow the Camaro into the sunset. Prices for the entire range run thusly after a $1,025 destination charge:  Infiniti Q60 Pure – $42,775 Infiniti Q60 Luxe – $51,325 Infiniti Q60 Red Sport 400 – $59,225 Adding AWD is a $2,000 option on all trims. And Android Auto is still included, but the phone must be plugged in for that. To recap the trim line, the Pure and Luxe run with a 3.0-liter twin-turbo V6 making 300 horsepower and 295 pound-feet of torque. The Q60 Red Sport whips 400 hp and 350 lb-ft out of the same engine. All models shift though a seven-speed automatic.  Pure and Luxe sit on 19-inch wheels, but the Pure interior makes do with leatherette seating trim while the Luxe upgrades to semi-aniline leather on heated front seats and other perks such as adaptive cruise control and 13-speaker Bose Performance Series sound. The Q60 Red Sport ups the tire contact patch with staggered 20-inch wheels and upgrades the suspension to adaptive damping, further sharpening its reflexes with a faster steering rack.