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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti boss De Nysschen confirms next-gen Q60 Coupe, ponders high-performance variants

We've known since mid-December that Infiniti's new global model naming convention would turn the current-generation G37 Coupe into the Q60 Coupe starting next year, but we haven't been clear on whether the model-range-formerly-known-as-G would get a successor, especially as its volume has traditionally been a lot lower than its sedan counterpart.
Thankfully, Infiniti president Johann De Nysschen (above) has stepped up to confirm that the newly revealed Q50 sedan will receive a two-door counterpart, though perhaps not as quickly as some would like. According to an interview with Australia's CarAdvice.com, De Nysschen says "the coupe we can probably expect two-and-a-half to three years down the road." That news also suggests that if there's an eventual convertible version, that it's a long way off, too. Why so long? Infiniti has "a lot of priorities" - priorities that undoubtedly include an already-confirmed front-wheel-drive small hatchback/crossover.
The report also indicates that Infiniti has some aspirations for stretching its new Q50/Q60 range in a higher-performance direction to take on competitors like BMW and Audi, the latter being De Nysschen's former employer. There's far from a firm timetable offered, of course, with De Nysschen saying "someday in the future we will be able to offer more high performance versions [of Q50] than we have today... the dynamic capabilities of this platform are very significant. It can handle far higher power than the engines we are using at launch."

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.