2003 Infiniti Fx45 4.5l V8 on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Infiniti Prototype 9 is a wonderfully beautiful EV grand prix car

Few automobiles are as elegantly beautiful as the open-wheel grand prix cars of the 1940s, '50s and '60s. The simple, slender shapes of these cars bear no extravagant flourishes or adornments. The purposeful design is what gave these cars their beauty, and it's these classic machines that inspired the new Infiniti Prototype 9. Teased earlier this week, this concept blends old and new, with classic lines hiding a modern all-electric powertrain. The Prototype 9 will make its full debut next week at the 2017 Pebble Beach Concours d'Elegance. Infiniti says the car was built around a simple idea: what would a 1940s Infiniti grand prix car look like? While the silver paint may be more German than Japanese, the design could easily be mistaken for an actual '40s grand prix car. Only the Infiniti-styled grille gives it away. Everything about it, from the thin bias-ply tires wrapped over center-locking wire wheels to the bulging screws around the driver's seat, is pitch perfect. Underneath that achingly long hood rests a prototype electric motor and battery from Nissan's Advanced Powertrain Department. The combo sends 148 horsepower and 236 pound-feet of torque straight to the rear wheels. That's good enough to send the svelte 1,962 lb car to 62 mph in just 5.5 seconds. Top speed is right at 106 mph. While speed may die off towards the top end, all that torque and a 43/57 front to rear weight distribution should make the Prototype 9 a riot on a small, tight circuit. There's only enough juice in the battery for about 20 minutes of flat-out racing. The handmade steel body rests on a steel ladder-frame chassis. The front suspension uses a leading-arm rigid axle with transverse leaf spring while the rear uses a De Dion axle, also with a transverse leaf spring. The Prototype 9 also uses old-school hydraulic rotary type dampers. There's no power steering and no brake booster for the four-wheel disc brakes. The car was designed and built by a number of different departments within Infiniti and Nissan. A simple sketch expanded as more and more designers and engineers wanted to have a hand in the project. The steel body panels were all shaped and hammered by hand. The bare cockpit is only adorned with a thin seat, three gauges, a few switches, a gear selector and the steering wheel. The gauges are set into a fixed aluminum hub in the center of the steering wheel.