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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti Q30 prototype has entry-level luxury in the bag

The Infiniti Q30 Concept signaled the Japanese brand's clear intentions to join the growing global compact premium segment. Now, as evidenced by these images, we can see development of the brand's first compact hatchback is proceeding apace.
Our spies point to the similarity between this camouflaged tester and the Mercedes-Benz GLA-Class as further evidence to the cars' shared platform, although we'll admit, we don't necessarily see the similarities. The Q30's overall look, to our eyes, is like a scaled-down, lower-riding QX50, the model previously known as EX. Infiniti design elements, like its squat greenhouse, long hood and double-arch grille are all visible.
The Mercedes-Benz connection should be clearer under the hood, though, as the Q30 is expected to be powered by the same 2.0-liter, turbocharged Mercedes four-pot that's been leading the charge throughout the brand's entry-level models, namely the CLA-, GLA- and C-Class.

Infiniti Q30 spied again

The Infiniti Q30 is back in the news thanks to the imminent debut of the QX30 Concept as its crossover counterpart at the upcoming 2015 Geneva Motor Show. The siblings are Infiniti's entrants into the popular premium compact ranks, and the standard hatchback was recently spotted in Europe with the least amount of concealment yet. Granted, this tester is still pretty heavy camouflaged, but this is a lot better aesthetically than the previous garbage-bag-covered look. While the pattern makes specifics hard to discern, the translation from the motor show stand to the road appears to be leaving the Q30 Concept's styling largely intact. Up front, the squinting headlights and swollen-rectangle shape of the grille remain similar, and while they are pretty hard to spot, the slashes down the side are faintly visible from some angles. The rear hews even closer to the original design with a comparable shape for the taillights and hatch, but exhausts are much smaller on this test car. Underneath the skin, the Q30 reportedly shares its platform with the Mercedes-Benz GLA-Class, and the engine is also expected to be the 2.0-liter turbocharged four-cylinder available in Mercedes' compact lineup. Official details should start spilling out soon, though, because Infiniti wants production of the hatchback to begin in 2015 at the Sunderland plant in the UK. A launch for the US market is expected in 2016. Featured Gallery Infiniti Q30 Spy Shots Image Credit: CarPix Spy Photos Infiniti Hatchback Luxury infiniti q30 infiniti q30 concept