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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan built a Skyline that you can almost live in

The Infiniti Q50 is pretty long in the tooth, but parent company Nissan is still trying to keep things interesting. In Japan it's sold as the Nissan Skyline, and a new concept based on the luxury sedan converts it into a space you could actually live in.  The cumbersomely named Nissan Skyline Contemporary Lifestyle Vehicle Concept adds a slew of convenience features that you should never use while driving. When parked, however, they turn your car into a little living room. For example, there's a little smartphone holder that folds out from the steering wheel so you can prop your screen up and watch a movie. If that's too small a viewing surface for you, the center infotainment touchscreen can be removed from its dashboard perch and used as a tablet. And if that's still too small for you, there's a screen mounted in the headliner above the rear seats. How do you watch a screen in that location? Glad you asked. The front seats, headrests, rear bench and passthrough to the trunk all lay flat in one uniform surface sleeping area. When lying down, the screen will be right above your head. And should you get cold, the driver's door panel pops open to reveal a blanket while the cupholder has a heating element to keep a beverage warm. On the flip side, should you get hot, a button on the inside B-pillar activates the air conditioning so you don't even have to sit up to access the climate control. While awake, you can avail yourself of multiple table surfaces located around the cabin. One folds out from the center console like on a business class airplane seat. A detachable sun visor also turns into a table. Then get a little work done by plugging in to either the 100-volt outlet in the passenger side mirror or an on-board portable battery. Obviously you wouldn't want to get your nice jacket wrinkled as you lounge in the car, so the grab handle above the door expands into a hanger wide enough to keep your coat uncreased. Other clever storage options include an umbrella compartment in the door sill, a bin located in the headrest, and a hands-free kick-activated locker below the rear bumper where a diffuser would reside. Perhaps most superfluous of all is a trash receptacle located in the driver's side mirror. You'd still have to empty it when full, but at least smelly garbage would be outside the car. Oh yeah, there's one final viewing surface, the largest of them all.

2022 Infiniti Q60 gets wireless Apple CarPlay

Infiniti has announced what's new for the 2022 Q60 and the list contains one item: wireless Apple CarPlay. This is after the automaker made the most minor of changes to the 2021 Q60. We can almost imagine one of the coupes sitting outside Infiniti HQ playing a particular Ray Parker, Jr. song on repeat, with the line, "If you're not sure that you want me, let me go." Thing is, the Q60's sales figures aren't bad, not far off the Chevy Camaro's numbers since the Infiniti got refreshed in 2016. Sales have plummeted this year — and so have the Camaro's — but the freefall puts the Q60 right in line with the Toyota Supra. Rumor has it that Infiniti's only going to keep its flagship coupe around until 2023 anyway, when it will embrace electrification, meaning the Q60 could continue to follow the Camaro into the sunset. Prices for the entire range run thusly after a $1,025 destination charge:  Infiniti Q60 Pure – $42,775 Infiniti Q60 Luxe – $51,325 Infiniti Q60 Red Sport 400 – $59,225 Adding AWD is a $2,000 option on all trims. And Android Auto is still included, but the phone must be plugged in for that. To recap the trim line, the Pure and Luxe run with a 3.0-liter twin-turbo V6 making 300 horsepower and 295 pound-feet of torque. The Q60 Red Sport whips 400 hp and 350 lb-ft out of the same engine. All models shift though a seven-speed automatic.  Pure and Luxe sit on 19-inch wheels, but the Pure interior makes do with leatherette seating trim while the Luxe upgrades to semi-aniline leather on heated front seats and other perks such as adaptive cruise control and 13-speaker Bose Performance Series sound. The Q60 Red Sport ups the tire contact patch with staggered 20-inch wheels and upgrades the suspension to adaptive damping, further sharpening its reflexes with a faster steering rack.