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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti Formula One-inspired Q60 Project Black S has been canned

Infiniti gave enthusiasts a preview of what a high-performance hybrid coupe equipped with Formula One-derived technology could look like when it released the Q60-based Black S concept in 2017. While executives hinted the 563-horsepower model could reach production sooner rather than later, the company confirmed it's been axed. Industry trade journal Automotive News learned the concept was consigned to the automotive attic from an Infiniti spokesman. He pointed out the design study "continues to inspire us," but he didn't explain why the Black S won't reach production. We're not surprised by the decision, though. It was a complex, eye-wateringly expensive version of a slow-selling model unveiled in 2015. Making the numbers add up was likely easier said than done.  Interestingly, many Infiniti dealers didn't want the Black S. "In today's market, a premium Japanese performance coupe has to be very low volume. Anything that Infiniti produces for its dealers, we want it to be a volume product. We're not really in the racing business. I would much rather see something like the QX60. That's a volume vehicle, that's where this company needs to go," opined Ed Lennon, the chairman of the Infiniti National Dealer Advisory Board, in an interview with Automotive News. Unveiled at the 2017 edition of the Geneva auto show, and presented again the following year in Paris, the Black S was powered by a gasoline-electric hybrid drivetrain built around the twin-turbocharged, 3.0-liter V6 that powers the Q60 Red Sport 400. It worked with three motor-generator units similar to the ones found in the Kinetic Energy Recovery System (KERS) fitted to Formula One cars. One spun the rear wheels, and the others were connected to the turbochargers to eliminate lag and deliver instant boost. Infiniti quoted a sub-four-second sprint to 60 mph. Hybrid technology adds weight, and Formula One-like components are no exception. Infiniti noted the drivetrain weighed 441 pounds more than the Red Sport 400's V6. Had it been built, the Black S would have relied extensively on carbon fiber to keep weight in check, and it would have offered a 50/50 weight distribution. Much has changed since 2017, however. Roland Krueger, the former Infiniti CEO who championed the project, left the company in January 2019 to lead Dyson's ill-fated automotive unit. Infiniti announced plans to exit the European market later that year, and it ended its participation in Formula One in 2020.

Infiniti QX55 spied for the first time looking sleek

The Infiniti QX55 is well on its way to joining the crossover coupe ranks in 2020, and here’s our first view of the car out testing. Infiniti is expected to debut the ‘ute in the first half of 2020, so it wonÂ’t be long till we see it without the swirls and body cladding on it, too. As the name suggests, the QX55 is a derivative of the QX50 crossover, which was just completely redesigned for the 2019 model year. Infiniti debuted its new VC-Turbo (variable compression) engine technology in that crossover, and itÂ’ll certainly be along for the ride in the QX55 as well. The latest teaser suggested that Infiniti would be greatly differentiating this crossover coupe to the rest of the field by giving it a uniquely long tail for more cargo space. That tail still exists on the vehicle caught out testing, but it doesnÂ’t look drastically different than other vehicles of its ilk. To that end, rear cargo space is likely to be slightly down from the more traditionally shaped QX50, even if itÂ’s slightly better than competitors. However, rear seat space appears to be better than expected. The roof itself doesnÂ’t taper at a horribly steep angle into the rear passengerÂ’s heads, and the rear windows are large enough that they may only cause minor claustrophobia. Most of everything except for the rear end will likely resemble the QX50 verbatim, so itÂ’s just the back half that weÂ’re waiting for in the reveal. The grille itself has the same waveform shape as the normal QX50, and the body creases in the hood and doors protruding through the skin-tight camo resemble it as well. Even the wheels on this tester are exactly the same design as the rollers used on the production QX50. When it does come out, the QX55 will join its German competition in this stylish but utility-hampered segment. The BMW X4 and Mercedes-Benz GLC Coupe will be the main targets when we expect this car to hit dealer lots later this year. Related Video: