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Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

Infiniti Synaptiq concept 'spinal lock attachment' makes you one with your car

The theme of this year's LA Design Challenge is "Sensing the future" and asks, "How will cars interact with us in 2029?" Infiniti has kicked off entries in the LA Auto Show's yearly visionary party with its low, wide and versatile Synaptiq concept. Less a car and more of a set of interlocking pieces, the Synaptiq is termed a "universal fuselage pod," a teardrop-shaped capsule with a liquid-crystal canopy that can be fitted to different propulsion devices: a Formula One-like chassis, a desert buggy rig and a jet airframe.
Yet it answers the challenge not by being able to fly through deserts and air, but with its human-machine interface. The driver/pilot wears a Synaptic S.U.I.T. (Symbiotic User Interface Technology) fitted with biometric sensors and synthetic muscles, and through a "spinal lock attachment," he or she is made one with the car.
You gaze upon its gewgaws in the gallery above, and read more about it and other concepts from Acura, CALTY, Honda, Mercedes-Benz, Nissan, Peterbilt, Qoros, Subaru and Volkswagen that will vie for the King of the Future title at next week's LA Auto Show.