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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

Infiniti Q30 is the company's first small hatchback

Well, here it is. Despite every attempt to show us the car via teasers, Infiniti has made it to the week of the Frankfurt Motor Show before introducing the all-new Q30, the company's version of the jointly developed Mercedes-Benz A-Class hatchback and the first compact from the Nissan-owned luxury marque. The Q30 will be available with a wide and varied array of gas and diesel powertrains for its appearances in other markets. There will be two 1.6-liter gas engines, in 120-horsepower and 154-hp varieties, and two diesels. The oil-burners, which will not be coming to the US, displace 1.5 liters and 2.2 liters, respectively. As for North America, the Q30 will follow in the footsteps of its Mercedes cousins, the CLA- and GLA-Class, and offer a single 2.0-liter, turbocharged four-cylinder with 208 horsepower and 258 pound-feet of torque. Although it displaces just as much as the CLA's 2.0-liter turbo and matches that car's output, enthusiasts will appreciate the six-speed manual transmission being offered alongside the Mercedes seven-speed, dual-clutch automatic. Say what you will about its Mercedes roots, but Infiniti's decision to offer a six-speed stick here in the US should be respected. The specific set of drive wheels isn't mentioned, although if the A-, CLA-, and GLA-Class are any indication, the Q30 will offer standard front-wheel drive and optional all-wheel drive. That's speculation on our part, but it's a logical assumption. The Q30 has retained the A-Class' front McPherson struts and rear multi-link suspension arrangement. But while it uses an identical design, Infiniti has tuned the shocks to its own specification. Depending on trim, the Q30 will ride on either 18- or 19-inch wheels. Speaking of those trims, there are three of them. The base trim is, um, basic – Infiniti spilled very little ink on the entry level model. In fact, aside from a few simple descriptions, equipment details on the other two trims are quite scarce. Choosing the Premium line will net you unique 18-inch wheels, LED fog lamps, heated door mirrors with body color housings, and twin chrome exhausts. The Sport brings a bit more to the table, making a functional change by lowering the ride height by 0.6 inches and fitting 19-inch alloys. Gloss black and dark chrome accents on the more aggressive front and rear fascias round out the exterior enhancements.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.