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Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344:

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.