2013 Infiniti Awd, Nav, Dvd, Hs, Cam on 2040-cars

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Infiniti expanding lineup by 60% over next five years

Johan de Nysschen had only been at the helm of Infiniti for two years when he left for a position atop Cadillac. But in that time, he indeed left his mark on the brand. Most visibly, there was the drastic Q-ification of the company's vehicle naming strategy, but beyond that were big plans to beef up the Infiniti brand with the goal of making it a fully competitive luxury automaker.
Autoblog spoke with Michael Bartsch, vice president of Infiniti Americas, during Monterey Car Week, and he confirms Infiniti's brand direction is "still exactly as Johan presented it." Over the next five years, the company's portfolio will expand by 60 percent, and that will be aided with additional engine and transmission plants, most notably the recent collaboration with Daimler to build 2.0-liter turbocharged four-cylinder engines.
Infiniti's lineup will grow to include eight sedans/coupes and five crossovers/SUVs.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

The yin and yang of the 2017 Infiniti Q50 Red Sport 400

When we first drove the Q50 Red Sport 400, Infiniti had the car out at a prepared slalom-and-cone course in a large, open parking lot. The car was stacked up against another Q50 without the Direct Adaptive Steer steer-by-wire system, and the course was designed to show that the DAS-equipped Red Sport 400 (it's a $1,000 option) required less steering input to master the same course. With all due respect to Infiniti, which is invested in this unfortunate system and has been working hard to revise it, the comparison doesn't make a lot of sense. The non-DAS Red Sport 400 has a steering ratio of 15:1 in RWD and 16.7:1 in AWD forms. The DAS system can vary between 12:1 and 32.9:1 in RWD and 11.8:1 to 32.3:1 in AWD flavors. At its extremes, the DAS system's ratio is vastly different than the fixed-ratio cars. So sure, with a super-quick steering ratio available, the DAS driver's going to do less work. It's all in the gearing. Does this mean it's better, that the steering feel is more natural, that it's easier to hustle quickly? The amount the driver saws at the wheel isn't an indication of that, necessarily. After a few days in a rear-drive Red Sport 400, I'm saying that the spooky disconnection between the driver and the front wheels would be a severe deficit to a driver on a real autocross course. It's not like the DAS system is choosing bad ratios within its range, it's just not supplying the feedback to make it enjoyable. Knowing what your front tires are up to is critical. I can hear you saying right now, "But what Q50 Red Sport 400 owners are going to autocross their cars?" Sure, but it was just a means to an end: showing off the DAS in a good light. And in that case, it probably did. The thing is, in isolation, not back-to-back with a non-DAS car with a slow steering ratio, the DAS system has the same issues it's always had: It simply doesn't feel natural. It doesn't feel intuitive. There doesn't seem to be any real advantage over a slightly quicker rack. I don't hear about people making buying decisions based on how much work they have to do sawing at the wheel, do you? So, that's one side of the Q50 coin – one that's hard to ignore if you're an enthusiast and steering feel is an important connection between you and the vehicle you just dropped a large hunk of change on, and will be spending a lot of your time in. The other is that there's a really compelling reason to drive a Red Sport 400: The 3.0-liter, twin-turbocharged V6 is a monster.