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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

The Infiniti Q60 Black S gets an F1 KERS system

This is the Infiniti Q60 Black S that will be debuting at the Geneva Motor Show, sporting some intense bodywork and an F1-inspired powertrain. It exists to draw a closer parallel between the Renault F1 program and the Infiniti brand – a relationship that's surely easier to understand in Europe than it is here, but so be it. Other than the wild bodywork, which includes a heavily sculpted front fascia, bigger side sills, two howitzer-sized exhaust pipes, and a massive rear wing, there's the F1-inspired KERS system. Exactly what that will be is up in the air; the F1 system is complex and expensive. While Infiniti says they want to engineer a road-going solution that's as similar as possible to the F1 KERS system, it's likely it'll be watered down a bit for production. View 12 Photos All in all, the 3.0-liter, twin-turbo V6 and the KERS system should combine to produce about 500 horsepower. That's all well and good, if it makes it out of concept car purgatory. Remember the Q50 Eau Rouge, the last Infiniti that got car enthusiast's undivided attention? Well, it got canceled. We're not sure what the appeal of an F1 tie-in would be to American shoppers, so who knows if the Black S will emerge as a rest-of-world special, or at all. In any event, we should have more details around Geneva, so stay tuned. Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Geneva Motor Show Infiniti Coupe Concept Cars Performance Videos Original Video 2017 Geneva Motor Show infiniti q60