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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti readying small crossover for China, is it Juke based?

The small crossover is the superstar segment of the global automotive industry at the moment. With the love that Nissan has for the form with vehicles like the Juke and the Rogue, it should come as no surprise that Infiniti is going to hop into the market as well. However, its luxury CUV is likely going to remain exclusive to China for the time being.
The first hint of the Chinese Infiniti crossover leaked as dark silhouette looking a lot like the Juke, during a brand press conference said to be held in Beijing. It suggested that the model would use the Nissan platform but incorporate unique styling.
Leftlane News speculated that it could be among the company's debuts at the upcoming Beijing Motor Show, but that appears not to be the case. Infiniti spokesperson Kyle Bazemore has confirmed to Autoblog that a "small premium crossover" is under development for China. However, "Details of the vehicle will be announced at a later date. It will not debut at Beijing Motor Show," he said. Also, don't get too excited about the prospects of driving an Infiniti small CUV, because Bazemore says the company has no plans to offer this model elsewhere.

2019 Infiniti QX60 and QX80 Limited, now with more chrome, Alcantara

Just ahead of the New York Auto Show, we get our first glimpse at new trims on the 2019 Infiniti QX60 and the refreshed 2019 Infiniti QX80. The Limited trim is the range topping spec for both crossovers and adds some new colors, trims and visual changes you won't find on lower-tier models. Pricing hasn't been announced, but the new models will be on sale this summer. The QX60 is Infiniti's best-selling model. The 2019 QX60 Limited has a new dark chrome finish on the grille, fog lights and door moldings. The roof rails, cross bars and rear bumper also get a darker finish. There are new 20-inch wheels that are exclusive to the Limited model. Inside, the QX60 Limited gets new trim with contrasting stitching, leather-wrapped grab handles, dark silver wood accents, quilted leather seats and door panels, and unique floor and cargo mats. Similar treatments can be found on the 2019 QX80. The Limited model gets 22-inch wheels, stainless-steel running boards, satin chrome trim and roof rails, and a unique design on the front and rear bumpers. There's also one exclusive paint color, Anthracite Gray. Inside, the QX80 Limited has a two-tone leather and Alcantara interior. It also gets some slick looking matte-silver wood trim. Other features include illuminated kick plates, puddle lights and special floor and cargo mats. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.