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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti QX80 refreshed for 2015, range-topping Limited trim added

Alongside the updated Q70, Infiniti has refreshed its fullsize SUV, the QX80, for the 2014 New York Auto Show. Like its freshened sedan, the QX80 is full of incremental styling tweaks typical of a mid-cycle update like this. Also like the Q70, there's a new member of the QX80 family for the 2015 model year.
But first, the overarching changes for the QX80 range. As we said, this is pretty standard fare, with new headlights and taillights and a restyled grille designed to fit the full-sizer in with the most recent Infiniti design language. Full LED headlights, turn signals and fog lights should provide a bit more illumination, while the mesh inserts on the "double-arch" grille remind us of the Q50. Still, this is a rather bulbous, inelegant piece of design in our eyes. Out back, the shape of the taillights has been tweaked, and they now sport LED illumination. The new rear bumper is larger, as well.
In the cabin, upgrades are similarly sparse. There are a few new tech items, like automatic high beams and predictive forward collision warning. Overall, though, this is the same wood-and-leather-lined cabin Infiniti has been selling for the past few years.

Infiniti QX55 Luggage Test | The price to be paid for a coupe

The Infiniti QX55 is the crossover-coupe version of the QX50, which like other such variants available throughout the industry, chops the roofline and cargo area down to create a "coupe-like" appearance. Obviously, this results in a reduction in cargo capacity, but because that reduction is largely above the back seat line, the actual reduction in usable cargo space isn't as great as you might expect. While carrying a large box or some other tall, bulky thing will be more difficult, smaller items like suitcases won't necessarily be much different since carrying them above the back seat line can reduce or eliminate rear visibility and create a hazard by flying forward while stopping as well. It's for those very reasons I don't stack to the roof in luggage tests. Now, I have not tested the QX50, so I have no point of comparison in that regard. But I have tested a variety of crossover-coupes and the QX55 does indeed share common attributes ... and detriments.  On paper, the Infiniti QX55 has 26.9 cubic-feet of cargo space behind its back seat. That is basically the same as the Audi e-Tron Sportback and a bit less than the Mustang Mach-E and Toyota Venza. The Cayenne Coupe figure just seems inaccurate.  The QX55's back seat reclines, however, so its amount is variable. I do not know where Infiniti set it while doing it's measurement, but I set it for a comfortable degree comparable to most fixed back seats. You can also easily lower the back seat with handles in the cargo area. Both elements are pictured below.  Now, let's get to the bags. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Cool, that was easy. All the bags easily fit with minimal Tetrising and ... Oh no. Wait, they don't. Despite all the bags seeming to be clear of the liftgate, the power-closing function got stuck repeatedly. I could slam it shut manually, but that's another no-no here at Luggage Test Portland in order to keep things consistent.  I then Tetrised and Tetrised and Tetrised again. No good, no good, no good. "Boy, what an annoying cargo area," I said to an empty street. This is what eventually worked after the sixth attempt.