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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Watch Formula Drift's Chris Forsberg break in a new warehouse

Here are just a few great drift cars: Toyota AE86, Mazda RX-7, Nissan Z, Nissan Silvia, and Ford Mustang. One vehicle you won't find on that list, however, is the Infiniti M, because it's a big, heavy luxury car.
It's comfortable, spacious and better to drive than you might expect. And yet, even though it was possible to get one with a very nice 335-horsepower, 4.5-liter V8, it wouldn't be the first car we'd gut and take drifting in an empty warehouse. Formula Drift driver Chris Forsberg didn't get our memo, evidently, which is why we have this video of him flinging a big, white Infiniti through an empty building.
It's an entertaining video, if only because using an M as a drift car is just such a ludicrous sight. Scroll down to watch the entire clip.

Race Recap: Singapore Grand Prix is about a safety car and submission

The Singapore Formula One Grand Prix is the Monaco GP of the Orient - a weekend known more for its glamour and time-slot than on-track action, with a temporary circuit that punishes every mistake, usually terminally.
Lewis Hamilton in the Mercedes-AMG Petronas got the best of Free Practice 1, opening the curtain on a possible resurgence of Silver Arrows performance. By the time qualifying was done, though, it was his teammate Nico Rosberg who lined up second on the grid, followed by Romain Grosjean with a beautiful performance in the Lotus, Mark Webber in the Infiniti Red Bull, and Hamilton all the way back in fifth. Behind them were Felipe Massa outqualifying Ferrari teammate Fernando Alonso, Jenson Button getting the McLaren into eighth, Daniel Ricciardo with another good Q3 effort to get into ninth, and the shocker of Esteban Gutiérrez getting his Sauber into the top ten for the first time this year.
At the front of the pack was Sebastian Vettel. Again. But he was only ahead of Rosberg by a single tenth of a second...