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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Junkyard Gem: 1999 Infiniti G20t

When Honda began making zooted-up Civics with big engines and different bodywork in the late 1980s, selling them as Acura Integras in North America and raking in many dollars, Nissan took note. For the 1990 model year and the launch of the Infiniti brand, the luxed-out version of the Euro-market Nissan Primera sedan got Infiniti G20 badging and went on sale over here. After a two-year hiatus in 1997 and 1998, the all-new G20 made its debut for the 1999 model year, and that's what we've got here: a fully equipped Touring version with 5-speed manual transmission, spotted in a Denver boneyard. The G20 Touring got leather seats, a limited-slip differential, and a racy-looking spoiler. Sure looks speedy, though the G20t was less about performance than it was about comfort. G20t buyers got these hep-looking 16" wheels. With just 140 horses from its SR20DE engine (which also went into the quicker Sentra-based machinery of 1999), the G20t wouldn't be beating many of its competitors in drag races.  With the 5-speed manual transmission, though, the stock G20t became tolerably fun. Plenty of G20 owners added more power and threw connecting rods enjoyed sport-compact domination during the early 20th century. This one seems pretty tired, but hints of the original snazziness of its interior remain. The good old packing-tape taillight repair. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born in Japan, went to finishing school in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the UK, a man who felt compelled to play a driving game (equipped with a disturbingly phallic joystick controller) discovers the Primera. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This ad positions the Primera as the car of choice for bungling British bank robbers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the TV commercials touted the new Primera's advanced suspension design. Featured Gallery Junked 1999 Infiniti G20t View 17 Photos Auto News Infiniti Automotive History Sedan Junkyard Gems