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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

2016 Infiniti Q50 Red Sport 400 First Drive

When the original Infiniti Q50 arrived to replace the long-lived G Sedan, our reaction was lukewarm. It lacked poise, refinement, and efficiency, and we hated the Direct Adaptive Steer system. We originally thought of this steer-by-wire system as, "technology for the sake thereof." Infiniti is hoping to address these shortcomings with the 2016 Q50. It gets a new and far improved version of DAS, and a 3.0-liter, twin-turbo V6 sits atop a diversified powertrain family. And at the top of the ladder sits this: the Q50 Red Sport 400. The Red Sport's all-aluminum 3.0-liter V6 pumps out 400 horsepower and 350 pound-feet of torque, the latter of which can be called upon between 1,600 and 5,200 rpm. That low-end thrust is what's most evident out on the road – everything from standing starts to freeway passes are effortless. It's actually kind of ferocious – the tachometer needle climbs relentlessly, and the engine feels strong and purposeful all the way up to its 7,000-rpm redline. It's a refined and smooth powerplant, too, which is a tremendous improvement over the old 3.7-liter V6. The sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. The bigger accomplishment is Infiniti's second-generation Direct Adaptive Steering system. Owners can choose from three steering weights and three levels of responsiveness, but steering adjustments feel more incremental rather than dramatic, so you won't be jarred if you suddenly switch from an aggressive mode to a more comfortable setup. Computer wizardry still can't match natural feedback, but the sensations the revised Direct Adaptive Steer system delivers are comparable to the average, modern, electric power-assisted setup. Make no mistake, that's a huge improvement and it means DAS performs far better dynamically, especially when you ask for its most aggressive behavior. See the differences between the different modes in the video below. Even half-throttle situations in the standard drive mode required counter-steering. Direct Adaptive Steer feels perfectly fine during everyday driving. We spent about 75 percent of our time testing a DAS-equipped car, but hopped into a non-DAS model a the short, 20-mile drive back to our hotel. DAS felt more stable and easy to track down the road – it didn't require the constant, tiny steering inputs of the traditional system.

Infiniti to offer pair of designer Q50 sedans on Gilt.com

As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."