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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2014 Infiniti Q50 priced from $36,450*

With the 2014 Infiniti Q50 going on sale this summer, Infiniti has finally released pricing for its all-new and newly named sedan. In base form, the Q50 will start at $36,450 (*including $905 for destination and handling), which represents a drop of $900 compared to the current G37 Sedan.
In standard form, the Q50 is available in base, Premium and Sport trim levels with each offering the option of all-wheel drive for an additional $1,800. All gas-only Q50s come with the automaker's excellent 3.7-liter V6 engine, but stepping over to the Q50 Hybrid gets you a smaller 3.5-liter V6 paired with an electric motor. The Q50 Hybrid, which is available in Premium and Sport trim levels only, will begin at $43,700 for a rear-wheel-drive Sport model.
Potential buyers who preorder and ultimately purchase a Q50 during the unspecified "program period" will also get a free iPad mini. Scroll down for the official press release breaking down all trim levels and price points.

Infiniti invites 22-year-old to work with Red Bull F1 team

Infiniti launched the Infiniti Performance Engineering Academy (IPEA) in 2014, a global talent search for three engineering students from eleven international markets that the automaker would select for a one-year assignment with its Formula One team and road car division. The second year's IPEA competition has concluded, the class of 2015 expanding to five students that get eight months at Infiniti Red Bull Racing headquarters in Milton Keynes, and four months at the company's European Technical Center in Cranfield, UK. Twenty-two-year-old Alex Allmandinger (pictured), a student at the University of Illinois and one of 11 US finalists, is one of those five winners. He'll head to Milton Keynes next month to settle in with the other winners from China, Europe, Russia, and Saudi Arabia. Based on interviews with last year's winners, the IPEA doesn't stick the students in a corner, either – one of them said he had designed seventy parts that went into the RB11 F1 racecar. The video above speaks to some of this year's winners, the video below talks to last year's, and there's a press release below that. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Infiniti gives one U.S. engineering student the Formula One career opportunity of a lifetime NASHVILLE, Tenn. Aug. 20, 2015 – Infiniti has announced that an engineering student from the University of Illinois is one of five global winners of the 2015 Infiniti Performance Engineering Academy (IPEA). For one year, Infiniti will provide 22-year-old Alex Allmandinger with the opportunity to work in Formula One with the Infiniti Red Bull Racing team. After beating 11 other finalists from around the country in an intense shootout event, Allmandinger will move to Infiniti Red Bull Racing headquarters in the UK in September to begin a 12-month placement working with the four-time Formula One World Championship Infiniti Red Bull Racing team, as well as with Infiniti. Allmandinger will spend eight months working on Vehicle Design at the team's headquarters in Milton Keynes, UK – and four months working at Infiniti's European Technical Center in Cranfield – on road car development projects. Formula One technology is more relevant to the automotive industry than ever and will play a key role in the ongoing transfer of technical knowledge and expertise between the race team and Infiniti.