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Red Bull to run TAG Heuer-branded engines next season

Sun, Dec 6 2015

After a drawn-out and very public effort to switch to a different engine supplier, Red Bull Racing will once again be running under Renault power next season. Only it won't be labeled as a Renault. Instead, it will be branded by TAG Heuer. Now if you're thinking that TAG Heuer was in the McLaren camp, you were right up until today's announcement. One of McLaren's oldest partners, the watchmaker jumped ship to join up with Red Bull instead, ostensibly replacing Casio as the team's official timekeeper. Now here's where it gets a little tricky: Mansour Ojjeh and his Techniques d'Avant Garde holding company remain a major stakeholder in McLaren. The firm owned Tag Heuer from 1985 to 1999; now its former watch brand is leaving for Red Bull. This isn't the first time that the TAG name has transferred from one F1 team to another, nor is it the first time we'll see its name replace that of a major automaker on an F1 engine. Techniques d'Avant Garde previously partnered with Williams before Ron Dennis took over in Woking and convinced Ojjeh to come on board. That partnership saw TAG work with Porsche on a successful F1 engine program that won three drivers' championships (with Niki Lauda and Alain Prost), two constructors' titles, and 25 grands prix. While unusual, the deal is hardly unprecedented. Aside from the McLaren-TAG-Porsche arrangement, Sauber once ran Ferrari engines under the brand of its sponsor Petronas (which has long since switched to Mercedes). For another example, the 1998 world championship saw Benetton running Renault engines under the Playlife name, while Williams rebranded its version as Mecachrome, as the French automaker shifted its priorities in F1 much as it is right now. The announcement still leaves a few questions unanswered, however. For one, will Red Bull continue running TAG Heuer-branded engines made by Renault (or another supplier) after 2016? And what does this spell for Infiniti, Renault's sister-brand that has sponsored the team for the past several years? Infiniti declined to comment, but we're told there'll be some sort of announcement early next week. Red Bull Racing to drive forward with TAG Heuer power unit in 2016 From the milliseconds that separate victory from defeat to the finely balanced and perfectly measured rhythm of a racing engine, in motorsport timing is everything.

2015 Spanish F1 Grand Prix makes its Deutsche mark

Mon, May 11 2015

The first race of the European Formula One season inaugurates the second phase of the Championship. Teams overhaul their cars with the big updates they've been working on since Australia, and at the end of The Battle of Spain we find out how the positions on the field have changed. Mercedes-AMG Petronas driver Nico Rosberg brought a big update to his psychology, straight-up beating teammate Lewis Hamilton to take his first pole position of the season. Mercedes owns the front row and Ferrari maintains its status as primary challenger, Sebastian Vettel lining up in third. Williams proved it's been hitting the books to do better in class, though, Valtteri Bottas slotting into fourth. And Toro Rosso's visit to a track that rewards strong aero rewarded them with the best team grid position since the Italian Grand Prix in 2008: Carlos Sainz secured fifth, ahead of Max Verstappen in sixth. Kimi Raikkonen's bout of Saturday woes – it seems the Finn is always handicapped by lots of tiny issues – continued in Barcelona with one of his sets of prime tires getting cooked by malfunctioning tire warmers. He recovered well enough to take seventh on the grid, but he's got some strong competition ahead of him. He led three other drivers in the Continuous Issues department, Daniil Kvyat unable to wrestle his Infiniti Red Bull Racing higher than eighth, Williams driver Felipe Massa getting it wrong in Turn 3 to fall five places behind his teammate Bottas, and Daniel Ricciardo in the second Red Bull enduring another engine change and sloppy car behavior to get tenth. And while it turned out to be a steady race a little rough around the edges, the positions on the battlefield just might have changed. A little. Of the 66 laps in the race we might have seen Rosberg for three of them – maybe. The German got a smashing start, had a clear lead into Turn 1, and after that we checked in occasionally during his two pit stops and again at the checkered flag. He owned the entire weekend the way we're used to seeing his teammate do, and the cameras left him alone to run his race. No one got within seven seconds of him during the first third, and as the pit stop strategies played out that cushion grew. He finished seventeen seconds ahead of Hamilton, and 45 seconds ahead of third-placed Vettel. Hamilton, on the back foot all three days, stumbled out of the gate.

Cadillac CT6 ushers in new naming convention

Wed, 24 Sep 2014

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.