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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2015 Infiniti Q70 stretches out in NYC

Infiniti released its refreshed Q70 (the car formerly known as "M") in New York this morning. The luxury sedan is brings with it, quite literally, a big change: it's now the only vehicle in its segment to offer both long- and short-wheelbase options here in the US (other automakers do this in China). Currently, the two-wheelbase sedan strategy is exclusive to the ranks of fullsize players like the BMW 7 Series, Audi A8, etc.
Infiniti has elongated the standard Q70's wheelbase from 114.2 inches to 120.1 inches, in doing so lengthening the car 7.3 inches overall. For the sake of comparison, a standard wheelbase Audi A8 runs 117.8 inches, so the Q70 is no slouch. The extension mostly benefits rear-seat occupants, who are treated to an extra 5.6 inches of legroom. We think the enlargement improves the car's aesthetic, as well.
In addition to the long-wheelbase option, there are a few other tweaks in store for 2015. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. Aspects currently seen on the smaller Q50 are evident, as well, such as the "double-arch" grille that comes with mesh-finish inserts. The fascia also includes a new front bumper with integrated foglights. Interior changes seem to be fairly minimal, but that's not necessarily a bad thing. The outgoing Q70 had a spacious (if dated), luxurious cabin with all kinds of high-quality materials.

2014 Infiniti Q50 sees 3,650 pre-sales ahead of Aug. 5 debut

Infiniti's answer to the hot new sports sedans from BMW, Cadillac and Lexus is creeping closer and closer to its August 5 arrival in dealerships. And while we yet can't pass judgment on the Infiniti Q50 - formerly known as G37 - 3,650 Americans are apparently ready to, as they've already raised their hands for the 2014 model.
In a pre-sale program announced at the 2013 New York International Auto Show, Infiniti gave buyers until June 30 to raise their hand for the new model. "The Infiniti Q50 pre-sale exceeded all expectations, becoming the most successful such program in Infiniti history," according to Infiniti's American Vice President Ben Poore.
A lot is expected of the Q50, available in both rear- and all-wheel-drive and with an optional hybrid powertrain. With 328 horsepower from its 3.7-liter V6 engine, Infiniti is making sure the new car packs a big punch relative to the competition. Meanwhile, the Q50 Hybrid offers fuel-sippers 360 ponies and up to 36 miles per gallon.