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Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video:

Infiniti Q30 prototype spotted winter testing

Infiniti is the latest luxury automaker preparing to join the premium hatchback segment, and after seeing a prototype wrapped in garbage bags undergoing warm-weather testing earlier last month, we're now looking at another test mule running in the snow. Previewed in concept form at the Frankfurt Motor Show over a year ago, the Infiniti Q30 is set to share its platform with the Mercedes GLA – with which it obviously shares its proportions, but from which it will be distinguished with unique styling with trademark Infiniti design cues. It's still hard to tell much from the spy shots (heavily camouflaged as is the prototype), but their emergence at least tells us that development is continuing apace. We wouldn't take too much stock in the Volvo V60 tailing it, though: automakers often benchmark the competition, but the Q30 will more directly compete with the next V40, along with the likes of the Audi A3, BMW 1 Series and (maybe to a lesser extent) the Lexus CT 200h. Expect power to come from the same 2.0-liter four-cylinder engine used in the GLA and its stablemates as well. Production is slated to take place simultaneously in Decherd, TN, and in Sunderland, England, at Nissan Motor Manufacturing UK – one of the largest assembly plants in Europe. A QX30 crossover version better suited to rougher roads is slated to follow as well.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."