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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

Infiniti EV delayed to add better tech

An evolution in lithium-ion batteries and "interesting advances in electric technology" are said to be responsible for the delay of Infiniti's electric car, the production version of the LE concept first shown at the New York Auto Show in 2012. At the time of its introduction, Infiniti said we'd have a version we could buy within two years; that timeline became 2015, and now Automotive News Europe reports that it's"still within in our mid-term plan" but officials aren't saying how long the delay will be.
When shown, the LE had a 24kWh lithium-ion battery and a 100kw electric motor producing 134 horsepower and 240 pound-feet of torque, a 100-mile range and the potential for wireless charging. It isn't clear if the postponement will bring improved specs or perhaps improved packaging and technology - or both. All we have for now is that the new timeframe is "not significantly" beyond the original plan.

Infiniti lifts veil on Q60 Concept in final teaser shot

Well, here it is. Ahead of its official debut at next week's 2015 North American International Auto Show, Infiniti has given us our final "teaser" image of the new Q60 Concept. Teaser, though, applies only loosely, as this is a full-frontal shot of the new two-door, meaning all we're waiting on is the glut of information that will follow ahead of next week's show in Detroit. Overall, it's a very attractive piece of sheetmetal. There are a lot of interesting design touches, including the new nose, which is very, very heavily inspired by Infiniti's partnership with the Red Bull Racing Formula 1 team. Aside from that, many of the company's most notable styling touches have been toned down on the Q60 Concept, particularly the double-arch grille, which has been softened noticeably. The slim headlights, aggressive kink in the beltline behind the B-pillar, strong character line and the air-curtain-like element behind the front wheel arch are the other big styling features. We'll have far more on the Q60 Concept on Sunday, January 11, when it makes its official debut on the eve of the Detroit Auto Show. Until then, take a look at the final teaser up top and let us know what you think of Infiniti's latest efforts in Comments.